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Quantitative marketing and marketing...

Diamantopoulos, Adamantios.

Quantitative marketing and marketing managementmarketing models and methods in theory and practice /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Quantitative marketing and marketing managementedited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt.
Reminder of title:	marketing models and methods in theory and practice /
other author:	Diamantopoulos, Adamantios.
Published:	Wiesbaden :Gabler Verlag :2012.
Description:	630 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing research.
Online resource:	http://dx.doi.org/10.1007/978-3-8349-3722-3
ISBN:	9783834937223 (electronic bk.)

Quantitative marketing and marketing managementmarketing models and methods in theory and practice /
Quantitative marketing and marketing managementmarketing models and methods in theory and practice /[electronic resource] :edited by Adamantios Diamantopoulos, Wolfgang Fritz, Lutz Hildebrandt. - Wiesbaden :Gabler Verlag :2012. - 630 p. :ill., digital ;24 cm.

Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.

ISBN: 9783834937223 (electronic bk.)Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .Q368 2012

Dewey Class. No.: 658.83

Quantitative marketing and marketing managementmarketing models and methods in theory and practice /
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505 0 $a Marketing Models and Marketing Research Methods -- Consumer Behavior and Retailing -- Marketing Management.
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