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International marketing /

~

Cateora, Philip R.

International marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	International marketing /Philip R. Cateora, Mary C. Gilly, John L. Graham.
Author:	Cateora, Philip R.
other author:	Gilly, Mary C.
Published:	New York, NY :McGraw-Hill/Irwin,c2011.
Description:	xxxiii, 622 p. :col. ill., col. maps ;29 cm.
Subject:	Export marketing.
ISBN:	9780073529943 (hbk.) :

International marketing /
Cateora, Philip R.

International marketing /Philip R. Cateora, Mary C. Gilly, John L. Graham. - 15th ed. - New York, NY :McGraw-Hill/Irwin,c2011. - xxxiii, 622 p. :col. ill., col. maps ;29 cm.

Includes bibliographical references and indexes.

ISBN: 9780073529943 (hbk.) :NT$2722

LCCN: 2010020200Subjects--Topical Terms:

216633
Export marketing.

LC Class. No.: HF1416 / .C375 2011

Dewey Class. No.: 658.8/4

International marketing /
LDR:00731cam a2200229 a 4500 001 382311
003 DLC
005 20110118111121.0
008 130806s2011 nyuab b 001 0 eng
010 $a 2010020200
020 $a 9780073529943 (hbk.) : $c NT$2722
020 $a 007352994X (hbk.)
035 $a (OCoLC)ocn496956043
035 $a 2010020200
040 $a DLC $c DLC $d BTCTA $d C#P $d BWX $d HEBIS $d YDXCP $d DLC
042 $a pcc
050 0 0 $a HF1416 $b .C375 2011
082 0 0 $a 658.8/4 $2 22
100 1 $a Cateora, Philip R. $3 216632
245 1 0 $a International marketing / $c Philip R. Cateora, Mary C. Gilly, John L. Graham.
250 $a 15th ed.
260 $a New York, NY : $b McGraw-Hill/Irwin, $c c2011.
300 $a xxxiii, 622 p. : $b col. ill., col. maps ; $c 29 cm.
504 $a Includes bibliographical references and indexes.
650 0 $a Export marketing. $3 216633
650 0 $a International business enterprises. $3 183603
700 1 $a Gilly, Mary C. $3 605800
700 1 $a Graham, John L. $3 216631

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Inventory Number

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320000645012

西方語文圖書區(四樓)

1圖書

一般圖書

HF1416 C359 2011

一般使用(Normal)

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1 records • Pages 1 •
1

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