國立高雄大學圖資館 |

Language: English

Back

Review of marketing researchspecial issue : marketing legends /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Review of marketing researchedited by Naresh K. Malhotra.
Reminder of title:	special issue : marketing legends /
other author:	Naresh K. Malhotra.
Published:	Bingley, U.K. :Emerald,2011.
Description:	1 online resource (xix, 351 p.) :ill.
Subject:	Marketing research.
Online resource:	http://www.emeraldinsight.com/1548-6435/8
ISBN:	9780857248985 (electronic bk.)

Review of marketing researchspecial issue : marketing legends /
Review of marketing researchspecial issue : marketing legends /[electronic resource] :edited by Naresh K. Malhotra. - Bingley, U.K. :Emerald,2011. - 1 online resource (xix, 351 p.) :ill. - Review of marketing research,v. 81548-6435 ;.

Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman.

This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.

Mode of access: World Wide Web.

ISBN: 9780857248985 (electronic bk.)Subjects--Topical Terms:

200345
Marketing research.

LC Class. No.: HF5415.2 / .R48 2011

Dewey Class. No.: 658.83

Universal Decimal Class. No.: 339.1

Review of marketing researchspecial issue : marketing legends /
LDR:01876nmm a2200277Ia 4500 001 387690
003 UtOrBLW
005 20130718181231.0
006 m d
007 cr un|||||||||
008 130905s2011 enka o 000 0 eng d
020 $a 9780857248985 (electronic bk.)
020 $a 9780857248978
035 $a bslw07738984
040 $a UtOrBLW $c UtOrBLW
050 4 $a HF5415.2 $b .R48 2011
080 $a 339.1
082 0 4 $a 658.83 $2 22
245 0 0 $a Review of marketing research $h [electronic resource] : $b special issue : marketing legends / $c edited by Naresh K. Malhotra.
260 $a Bingley, U.K. : $b Emerald, $c 2011.
300 $a 1 online resource (xix, 351 p.) : $b ill.
490 0 $a Review of marketing research, $x 1548-6435 ; $v v. 8
505 0 $a Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald Zaltman.
520 $a This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald Zaltman.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing research. $3 200345
700 1 $a Naresh K. Malhotra. $3 612828
776 1 $z 9780857248978
856 4 0 $u http://www.emeraldinsight.com/1548-6435/8