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銅管加工產業在中國經營策略之探討 = On the Operation ...

國立高雄大學高階經營管理碩士在職專班(EMBA)

銅管加工產業在中國經營策略之探討 = On the Operation Strategies of the Brass Pipe Processing Industry in China：A Case of A Company in Taiwan : 以台灣A公司為例

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	On the Operation Strategies of the Brass Pipe Processing Industry in China：A Case of A Company in Taiwan
副題名:	以台灣A公司為例
作者:	石鈺齊,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2013[民102]
面頁冊數:	80面圖，表格 : 30公分;
標題:	銅管加工產業
標題:	Brass pipe processing industry
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/40142580942026349004
附註:	參考書目：面53-54
其他題名:	以台灣A公司為例
摘要註:	隨著現代科技的進步，銅材料的用途不只是在公共建設和電信以及營建等內需型產業，也可以應用在3C產業和電子電機、通訊網路等應用，對於21世紀資訊和能源時代的發展是具有相當重要地位的原物料之一。由於銅原料在國際上有公開交易及期貨買賣，在價格上易受到全球景氣和國際政經環璄的影響，價格波動較大，所以廠商不易掌控原物料。再且，由於台灣不生產銅，銅材料進口依存度較高，內需市場以電線電纜為最大宗。未來台灣廠商的經營模式，應該如何調整因應，是要維持原有的經驗和優勢，再加以配合研發新技術、新產品，亦或是要保守經營，在再都是台灣銅管加工製品產業業者必須面對的課題。本研究使用SWOT與五力分析理論，並以台灣南部地區銅管加工業者A公司以及其客戶及上游供應商做為研究對象，透過質性研究深度訪談法，探討目前銅管加工產業之現況與其在銅管加工產業市場的競爭優勢和策略，以及面對中國市場的競爭優勢的來源和威脅，分析其在未來的經營策略上所採取的因應策略。本研究擷取出個案公司在中國經營之經營策略，分別為「提供形式多樣化的標準管配件研發」、「生產其它國家市場客製化管配件」、「提供客戶更有效率的服務」、「積極整合上下游產業鏈結合」以及「提升技術與設備之研發和應用」等五項主要策略。本個案銅管加工產業經營者已意識到傳統的製造業必須將定義為製造服務業才能創造更有利的價值，因此致力於制度化、規模化、系統化和資訊化，公司和客戶資料透過系統管理，以更快速提供有用資訊，藉由台灣經貿網路和工商型錄等方式建立新的銷售模式。故個案經營者認為應從全球環境角度思考企業未來發展策略，以利市場佈局的制定和經營策略的調整。 With the development of the modern technology, the use of brass pipe materials can be applied to not only the public construction, telecommunication and other domestic construction industries, but the 3C industries, electronics and communication network, and it is one of the raw materials that possesses a very important position in the era of information and energy development in the 21st century. Because the brass pipe raw materials are publicly traded and have futures trading internationally, their prices are easily impacted by the global economy and international political and economic environment and have a great fluctuations. Therefore, it is not easy for the manufacturers to control the raw materials. Furthermore, since Taiwan does not produce brass, the brass pipe material has high import dependency, and the wire and cable account for the most part in the domestic market. In the future, how should the Taiwanese manufacturers’ business model be adjusted? Should they maintain the existing experiences and advantages, adding on developing new technology and products, or to have conservative ones? These are the problems that the Taiwanese brass pipe processing products manufacturers must face.This study uses SWOT and five forces analysis as the framework, and the brass pipe processing manufacturer company A in southern Taiwan as the case to conduct the in-depth interview with company’s executives, its customers and the upstream suppliers so as to explore the current situation of the brass pipe processing industry and its competitive advantages and strategies in the brass pipe processing market, as well as the competitive advantages and threats from China market. Then, this study analyzes the adopted coping strategies of its future business strategies.This study extracts the business strategies of the case company in China, and they are “providing various standard tube fittings development”, “producing other countries market customized tube fittings”, “offering the customers more effective services”, “actively integrating the upstream and downstream industry chain” and “enhancing the development and application of the technology and equipment”, respectively. The case brass pipe processing industry managers are aware that the traditional manufacturing industry must be defined as the manufacturing service industry so as to create a more favorable value. Therefore, they are devoted to institutionalization, scale, systemization and informatization. Through systematic management, the useful information of the company’s and customers’ data could be more quickly accessed so as to create new sales model via Taiwan’s trading network and business catalogs. Therefore, the case managers consider they should think the enterprise future development strategy from the global environment perspective so as to facilitate the setup of market layout and the adjustment of the business strategies.

銅管加工產業在中國經營策略之探討 = On the Operation Strategies of the Brass Pipe Processing Industry in China：A Case of A Company in Taiwan : 以台灣A公司為例
石, 鈺齊

銅管加工產業在中國經營策略之探討 = On the Operation Strategies of the Brass Pipe Processing Industry in China：A Case of A Company in Taiwan : 以台灣A公司為例 / 石鈺齊撰 - [高雄市] : 撰者, 2013[民102]. - 80面 ; 圖，表格 ; 30公分.
參考書目：面53-54.
銅管加工產業Brass pipe processing industry

銅管加工產業在中國經營策略之探討 = On the Operation Strategies of the Brass Pipe Processing Industry in China：A Case of A Company in Taiwan : 以台灣A公司為例
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