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年輕族群購屋行為趨勢之研究 = Study of the tendenc...

國立高雄大學創意設計與建築學系碩士班

年輕族群購屋行為趨勢之研究 = Study of the tendency of younger homebuyers behavior - for example the building of residential management in Kaohsiung : 以高雄市管理住宅大樓為例

Record Type:	Language materials, printed : monographic
Paralel Title:	Study of the tendency of younger homebuyers behavior - for example the building of residential management in Kaohsiung
Title Information:	以高雄市管理住宅大樓為例
Author:	陳俞廷,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2013[民102]
Description:	101面圖，表格 : 30公分;
Subject:	年輕族群
Subject:	AHP
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/32443048944937427249
Notes:	參考書目：面82-88
Notes:	102年10月31日公開
Summary:	本研究的主要目的即在瞭解影響潛在年輕購屋族群的關鍵決策因素為何？藉由一般消費者在購買房地產時會重視的關鍵因素加以層級化後，設計出AHP（Analytic Hierarchy Process）問卷以調查瞭解購屋年輕族群的意見。期望透過初次購屋年輕族群的角度，分析出影響年輕初購族群購屋決策的關鍵因素及其權重，並對整體購屋關鍵決策因素權重進行分析研究，也經由不同的職業統計變數，得出各分類族群的特徵。依此結論，本研究對於建商規劃建案、品牌經營、銷售要領等提供具體的建議，及在未來資源配置上及相關行銷策略擬定上的參考。 The purpose of this study is to explore the determinants of young consumers' purchases by delaminating the factors that general consumers concern about when buying Management of residential buildings. A questionnaire is designed with Analytic Hierarchy Process to elicitation young consumers' opinion to analyze the salient determinants of young consumers' Management of residential buildings. Statistical variables under different Profession can reveal the characteristic of each categorized group. According to this conclusion, some suggestions about planning house product, brand management, and marketing promotion for real estate business are providedand to effectively limited resources and set related marketing strategies.

年輕族群購屋行為趨勢之研究 = Study of the tendency of younger homebuyers behavior - for example the building of residential management in Kaohsiung : 以高雄市管理住宅大樓為例
陳, 俞廷

年輕族群購屋行為趨勢之研究 = Study of the tendency of younger homebuyers behavior - for example the building of residential management in Kaohsiung : 以高雄市管理住宅大樓為例 / 陳俞廷撰 - [高雄市] : 撰者, 2013[民102]. - 101面 ; 圖，表格 ; 30公分.
參考書目：面82-88102年10月31日公開.
年輕族群AHP

年輕族群購屋行為趨勢之研究 = Study of the tendency of younger homebuyers behavior - for example the building of residential management in Kaohsiung : 以高雄市管理住宅大樓為例
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