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Marketing strategies for higher educ...

IGI Global.

Marketing strategies for higher education institutionstechnological considerations and practices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing strategies for higher education institutionsPurnendu Tripathi and Siran Mukerji, editors.
Reminder of title:	technological considerations and practices /
other author:	Tripathi, Purnendu,
Published:	Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013.
Description:	317 p. ;29 cm.
Subject:	Education, HigherMarketing.
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4014-6
ISBN:	9781466640153 (ebook)

Marketing strategies for higher education institutionstechnological considerations and practices /
Marketing strategies for higher education institutionstechnological considerations and practices /[electronic resource] :Purnendu Tripathi and Siran Mukerji, editors. - Hershey, Pa. :IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA),c2013. - 317 p. ;29 cm.

Includes bibliographical references.

Mode of access: World Wide Web.

ISBN: 9781466640153 (ebook)Subjects--Topical Terms:

618204
Education, Higher
--Marketing.

LC Class. No.: LB2342.82 / .M368 2013e

Dewey Class. No.: 378.0688

Marketing strategies for higher education institutionstechnological considerations and practices /
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245 0 0 $a Marketing strategies for higher education institutions $h [electronic resource] : $b technological considerations and practices / $c Purnendu Tripathi and Siran Mukerji, editors.
260 $a Hershey, Pa. : $b IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), $c c2013.
300 $a 317 p. ; $c 29 cm.
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650 0 $a Education, Higher $x Marketing $x Technological innovations. $3 618205
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