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Show sold separatelypromos, spoilers...

Gray, Jonathan

Show sold separatelypromos, spoilers, andother media paratexts /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Show sold separatelyJonathan Gray.
Reminder of title:	promos, spoilers, andother media paratexts /
Author:	Gray, Jonathan
Published:	New York :New York University Press,c2010.
Description:	1 online resource (xi, 247 p.) :ill.
Subject:	Mass media and culture.
Online resource:	Full text available:
ISBN:	9780814732342 (electronic bk.)

Show sold separatelypromos, spoilers, andother media paratexts /
Gray, Jonathan

Show sold separatelypromos, spoilers, andother media paratexts /[electronic resource] :Jonathan Gray. - New York :New York University Press,c2010. - 1 online resource (xi, 247 p.) :ill.

Includes bibliographical references (p. 223-238) and index.

Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.

ISBN: 9780814732342 (electronic bk.)Subjects--Topical Terms:

178505
Mass media and culture.

LC Class. No.: PN1992.8.A32 / G73 2010

Dewey Class. No.: 659.1/9302234

Show sold separatelypromos, spoilers, andother media paratexts /
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245 1 0 $a Show sold separately $h [electronic resource] : $b promos, spoilers, andother media paratexts / $c Jonathan Gray.
260 $a New York : $b New York University Press, $c c2010. $e (Baltimore, Md. : $f Project MUSE, $g 2013)
300 $a 1 online resource (xi, 247 p.) : $b ill.
504 $a Includes bibliographical references (p. 223-238) and index.
505 0 $a Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.
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650 0 $a Mass media and culture. $3 178505
650 0 $a Intertextuality. $3 199384
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650 0 $a Motion pictures $x Marketing $x Social aspects. $3 623797
650 0 $a Television programs $x Marketing $x Social aspects. $3 623798
650 0 $a Advertising $x Motion pictures $x Social aspects. $3 623799
650 0 $a Advertising $x Television programs $x Social aspects. $3 623800
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856 4 0 $z Full text available: $u http://muse.jhu.edu/books/9780814732342/