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Taking science to the peoplea communication primer for scientists and engineers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Taking science to the peopleedited by Carolyn Johnsen.
Reminder of title:	a communication primer for scientists and engineers /
other author:	Johnsen, Carolyn,
Published:	Lincoln :University of Nebraska Press,c2010.
Description:	1 online resource (xvi, 100 p.) :ill.
Notes:	Outgrowth of a conference entitled "Communicating Science to BroaderAudiences" held at the University of Nebraska-Lincoln, April 12-13, 2007. Cf. introd. and conference website.
Subject:	Science and state.
Online resource:	Full text available:
ISBN:	9780803234505 (electronic bk.)

Taking science to the peoplea communication primer for scientists and engineers /
Taking science to the peoplea communication primer for scientists and engineers /[electronic resource] :edited by Carolyn Johnsen. - Lincoln :University of Nebraska Press,c2010. - 1 online resource (xvi, 100 p.) :ill.

Outgrowth of a conference entitled "Communicating Science to BroaderAudiences" held at the University of Nebraska-Lincoln, April 12-13, 2007. Cf. introd. and conference website.

Includes bibliographical references.

"The difficulty of nubbing together a regurgitative Purwell and superaminative Wennel sprocket" / Leslie Fink -- Who is science writing for? / Margaret Wertheim -- Taking your science to the capital / Gene Whitney -- Building a better science communicator / Stacey Pasco -- Reflections of an engineer/science writer / Abby Vogel -- Translating science : from academia to mass media to the public / Kristine Kelly -- Building new media's science information on the pillars of journalism / WarrenLeary -- Preparing scientists to deal with reporters / Boyce Rensberger -- Picture power / David Ehrenstein -- Communicating real science through Hollywood science / Sidney Perkowitz and Eddy Von Mueller -- Afterword: The challenge and the need to talk and write about science / JohnJanovy Jr.

"The American Public. Government, and the news media continually grapple with myriad policy issues related to science and technology. Thoseissues include global warming, energy, stem-cell research, health carechildhood autism, food safety, and genetics, to name but a few, When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from theexperts. The authors and engineers should shake off their ivory-towerreticence and take science to the people." "Taking Science to the People calls on scientists and engineers to polish their writingand Speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal official who communicate to Congress about science and science journalists who weigh in with their own expertise, In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so."--BOOK JACKET.

ISBN: 9780803234505 (electronic bk.)Subjects--Topical Terms:

258030
Science and state.

LC Class. No.: Q223 / .T35 2010

Dewey Class. No.: 501/.4

Taking science to the peoplea communication primer for scientists and engineers /
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300 $a 1 online resource (xvi, 100 p.) : $b ill.
500 $a Outgrowth of a conference entitled "Communicating Science to BroaderAudiences" held at the University of Nebraska-Lincoln, April 12-13, 2007. Cf. introd. and conference website.
504 $a Includes bibliographical references.
505 0 $a "The difficulty of nubbing together a regurgitative Purwell and superaminative Wennel sprocket" / Leslie Fink -- Who is science writing for? / Margaret Wertheim -- Taking your science to the capital / Gene Whitney -- Building a better science communicator / Stacey Pasco -- Reflections of an engineer/science writer / Abby Vogel -- Translating science : from academia to mass media to the public / Kristine Kelly -- Building new media's science information on the pillars of journalism / WarrenLeary -- Preparing scientists to deal with reporters / Boyce Rensberger -- Picture power / David Ehrenstein -- Communicating real science through Hollywood science / Sidney Perkowitz and Eddy Von Mueller -- Afterword: The challenge and the need to talk and write about science / JohnJanovy Jr.
520 1 $a "The American Public. Government, and the news media continually grapple with myriad policy issues related to science and technology. Thoseissues include global warming, energy, stem-cell research, health carechildhood autism, food safety, and genetics, to name but a few, When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from theexperts. The authors and engineers should shake off their ivory-towerreticence and take science to the people." "Taking Science to the People calls on scientists and engineers to polish their writingand Speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal official who communicate to Congress about science and science journalists who weigh in with their own expertise, In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so."--BOOK JACKET.
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