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The economics and financing of media...

Picard, Robert G.

The economics and financing of media companies

Record Type:	Electronic resources : Monograph/item
Title/Author:	The economics and financing of media companiesRobert G. Picard.
Author:	Picard, Robert G.
Published:	New York :Fordham University Press,2011.
Description:	1 online resource (ix, 274 p.) :ill.
Subject:	Mass mediaFinance.
Online resource:	Full text available:
ISBN:	9780823249091 (electronic bk.)

The economics and financing of media companies
Picard, Robert G.

The economics and financing of media companies[electronic resource] /Robert G. Picard. - 2nd ed. - New York :Fordham University Press,2011. - 1 online resource (ix, 274 p.) :ill.

Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chainsin media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms-- The development of large media companies -- Trade and globalizationin media products and services -- Indicators of financial and economichealth of media firms.

ISBN: 9780823249091 (electronic bk.)Subjects--Topical Terms:

629979
Mass media
--Finance.

LC Class. No.: P96.E25 / P528 2011

Dewey Class. No.: 338.4/730223

The economics and financing of media companies
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245 1 4 $a The economics and financing of media companies $h [electronic resource] / $c Robert G. Picard.
250 $a 2nd ed.
260 $a New York : $b Fordham University Press, $c 2011. $e (Baltimore, Md. : $f Project MUSE, $g 2013)
300 $a 1 online resource (ix, 274 p.) : $b ill.
504 $a Includes bibliographical references and index.
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