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The economics and financing of media...

Picard, Robert G.

The economics and financing of media companies

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The economics and financing of media companiesRobert G. Picard.
作者:	Picard, Robert G.
出版者:	New York :Fordham University Press,2011.
面頁冊數:	1 online resource (ix, 274 p.) :ill.
標題:	Mass mediaFinance.
電子資源:	Full text available:
ISBN:	9780823249091 (electronic bk.)

The economics and financing of media companies
Picard, Robert G.

The economics and financing of media companies[electronic resource] /Robert G. Picard. - 2nd ed. - New York :Fordham University Press,2011. - 1 online resource (ix, 274 p.) :ill.

Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chainsin media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms-- The development of large media companies -- Trade and globalizationin media products and services -- Indicators of financial and economichealth of media firms.

ISBN: 9780823249091 (electronic bk.)Subjects--Topical Terms:

629979
Mass media
--Finance.

LC Class. No.: P96.E25 / P528 2011

Dewey Class. No.: 338.4/730223

The economics and financing of media companies
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