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The persuasive power of campaign adv...

Franz, Michael M., (1976-)

The persuasive power of campaign advertising

Record Type:	Electronic resources : Monograph/item
Title/Author:	The persuasive power of campaign advertisingTravis N. Ridout ; Michael M. Franz.
Author:	Ridout, Travis N.,
other author:	Franz, Michael M.,
Published:	Philadelphia :Temple University Press,2011.
Description:	1 online resource (x, 186 p.) :ill.
Subject:	Advertising, PoliticalUnited States.
Online resource:	Full text available:
ISBN:	9781439903346 (electronic bk.)

The persuasive power of campaign advertising
Ridout, Travis N.,1974-

The persuasive power of campaign advertising[electronic resource] /Travis N. Ridout ; Michael M. Franz. - Philadelphia :Temple University Press,2011. - 1 online resource (x, 186 p.) :ill.

Includes bibliographical references and index.

The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.

ISBN: 9781439903346 (electronic bk.)Subjects--Topical Terms:

221006
Advertising, Political
--United States.

LC Class. No.: JK2281 / .R54 2011

Dewey Class. No.: 324.7/30973

The persuasive power of campaign advertising
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020 $a 9781439903322 (hbk.)
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245 1 4 $a The persuasive power of campaign advertising $h [electronic resource] / $c Travis N. Ridout ; Michael M. Franz.
260 $a Philadelphia : $b Temple University Press, $c 2011. $e (Baltimore, Md. : $f Project MUSE, $g 2013)
300 $a 1 online resource (x, 186 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeals matter -- How receiver characteristics matter -- How ad coverage in news matters -- The future study of ad effects.
588 $a Description based on print version record.
650 0 $a Advertising, Political $z United States. $3 221006
650 0 $a Political campaigns $z United States. $3 188041
700 1 $a Franz, Michael M., $d 1976- $3 630369
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