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The Superpromoterthe Power of Enthusiasm.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Superpromoter
Reminder of title:	the Power of Enthusiasm.
Author:	Vogelaar, Rijn.
Published:	Basingstoke :Palgrave Macmillan,2010.
Description:	1 online resource (239 p.)
Subject:	Relationship marketing.
Online resource:	https://link.springer.com/book/10.1057/9780230298132
ISBN:	9780230298132

The Superpromoterthe Power of Enthusiasm.
Vogelaar, Rijn.

The Superpromoterthe Power of Enthusiasm.[electronic resource] : - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (239 p.) - Palgrave Connect eBook Collection..

Cover; Half Title; Title Page; Copyright Page; Contents; List of Figures and Tables; Preface; Foreword Dutch Version; Foreword; 1 INTRODUCTION; 2 STARTING FROM SCRATCH: LET ME TELL YOU SOME MORE . . .; 3 AN EVOLUTION IN CUSTOMER ORIENTATION; 4 THE TOOLBOX; 5 GETTING TO WORK WITH ODILIA; 6 IT'S THE END OF THE WORLD AS WE KNOW IT; Postscript; A Thank You to my Superpromoters; About the Author; More Information; Notes; Index.

With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.

PDF.

ISBN: 9780230298132Subjects--Topical Terms:

187343
Relationship marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.55 / .V64 2011

Dewey Class. No.: 658.802

The Superpromoterthe Power of Enthusiasm.
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300 $a 1 online resource (239 p.)
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520 $a With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
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650 0 $a Customer relations $x Management. $3 202165
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