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International place branding yearboo...

Go, Frank M.

International place branding yearbook 2010place branding in the new age of innovation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International place branding yearbook 2010by Frank Go, Robert Govers.
其他題名:	place branding in the new age of innovation /
其他作者:	Go, Frank M.
出版者:	Basingstoke :Palgrave Macmillan,2010.
面頁冊數:	1 online resource (l, 234 p.) :ill.
標題:	Place marketingPeriodicals.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230298095
ISBN:	9780230298095 (electronic bk.)

International place branding yearbook 2010place branding in the new age of innovation /
International place branding yearbook 2010place branding in the new age of innovation /[electronic resource] :by Frank Go, Robert Govers. - Basingstoke :Palgrave Macmillan,2010. - 1 online resource (l, 234 p.) :ill.

Includes bibliographical references and index.

Cover; Contents; List of Figures and Tables; Preface; Acknowledgments; About the Book; Notes on the Contributors; Introduction by Frank M. Go & Robert Govers; Defining Strengths and Limitations of the Place Branding Field; Place Brand Positioning; Managing Place Branding: From Integration Toward Interaction; Measuring Place Brand Performance; Future Place Brand Research Agenda; Organization of the Book; Part 1: Multidisciplinary Perspectives; 1 An Organizational Perspective on Space and Place Branding; 2 A Political Perspective on Place Branding.

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

ISBN: 9780230298095 (electronic bk.)Subjects--Topical Terms:

564273
Place marketing
--Periodicals.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .I68 2010eb

Dewey Class. No.: 910.688

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