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Brand championshow superheroes bring brands to life /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brand championsIan P Buckingham.
Reminder of title:	how superheroes bring brands to life /
Author:	Buckingham, Ian P.,
Published:	Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011.
Description:	1 online resource (xii, 209 p.) :ill.
Subject:	Brand name products.
Online resource:	https://link.springer.com/book/10.1057/9780230304659
ISBN:	9780230304659 (electronic bk.)

Brand championshow superheroes bring brands to life /
Buckingham, Ian P.,1967-

Brand championshow superheroes bring brands to life /[electronic resource] :Ian P Buckingham. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2011. - 1 online resource (xii, 209 p.) :ill.

Includes bibliographical references and index.

Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.

"A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"--

ISBN: 9780230304659 (electronic bk.)

Standard No.: 9786613028471

Source: 302847MILSubjects--Topical Terms:

202795
Brand name products.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD69.B7 / B8315 2011eb

Dewey Class. No.: 658.8/27

Brand championshow superheroes bring brands to life /
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100 1 $a Buckingham, Ian P., $d 1967- $3 474990
245 1 0 $a Brand champions $h [electronic resource] : $b how superheroes bring brands to life / $c Ian P Buckingham.
260 $a Houndmills, Basingstoke, Hampshire ; $a New York : $b Palgrave Macmillan, $c 2011.
300 $a 1 online resource (xii, 209 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Pt. 1. What's a champion brand? -- pt. 2. What's employee engagment? -- pt. 3. Brand superheroes uncovered -- pt. 4. Equipping brand champions -- pt. 5. Reinforcing a brand champion culture -- pt. 6. Brand engagement and the brand engaged.
520 $a "A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Brand name products. $3 202795
650 0 $a Branding (Marketing) $3 266407
650 7 $a BUSINESS & ECONOMICS $x Marketing $x General. $2 bisacsh $3 536505
650 7 $a BUSINESS & ECONOMICS $x Marketing $x Direct. $2 bisacsh $3 640504
650 7 $a BUSINESS & ECONOMICS $x Advertising & Promotion. $2 bisacsh $3 537908
650 0 $a Brand name products $v Handbooks, manuals, etc. $3 443238
655 4 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Buckingham, Ian P., 1967- $t Brand champions. $d Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011 $z 9780230220324 $w (DLC) 2011003116 $w (OCoLC)700042337
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9780230304659
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