國立高雄大學圖資館 |

Language: English

Back

The rise of marketing and market research

Record Type:	Electronic resources : Monograph/item
Title/Author:	The rise of marketing and market researchedited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
other author:	Berghoff, Hartmut.
Published:	New York, NY :Palgrave Macmillan,2012.
Description:	1 online resource.
Notes:	Includes index.
Subject:	MarketingHistory.
Online resource:	https://link.springer.com/book/10.1057/9781137071286
ISBN:	9781137071286 (electronic bk.)

The rise of marketing and market research
The rise of marketing and market research[electronic resource] /edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann. - New York, NY :Palgrave Macmillan,2012. - 1 online resource. - Worlds of consumption.

Includes index.

Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.

ISBN: 9781137071286 (electronic bk.)

Source: 608177Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

642813
Marketing
--History.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .R55175 2012

Dewey Class. No.: 381.09

The rise of marketing and market research
LDR:02407cmm 2200505Ka 4500 001 403069
003 OCoLC
005 20130621115117.0
006 m o d
007 cr cn|||||||||
008 140117s2012 nyu o 001 0 eng d
019 $a 816812256 $a 819633030
020 $a 9781137071286 (electronic bk.)
020 $a 1137071281 (electronic bk.)
020 $z 0230341063
020 $z 9780230341067
020 $z 9781283738170
020 $z 1283738171
029 1 $a AU@ $b 000050436123
035 $a (OCoLC)815755447 $z (OCoLC)816812256 $z (OCoLC)819633030
035 $a ocn815755447
037 $a 608177 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d OCLCO $d CDX $d N $d EBLCP $d IDEBK $d YDXCP $d E7B
049 $a TEFA
050 4 $a HF5415 $b .R55175 2012
072 7 $a BUS $x 073000 $2 bisacsh
072 7 $a BUS $x 043000 $2 bisacsh
072 7 $a BUS $x 058000 $2 bisacsh
072 7 $a HBG $2 bicssc
082 0 4 $a 381.09 $2 23
245 0 4 $a The rise of marketing and market research $h [electronic resource] / $c edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
260 $a New York, NY : $b Palgrave Macmillan, $c 2012.
300 $a 1 online resource.
490 0 $a Worlds of consumption
500 $a Includes index.
520 $a Rhetoric about efficient markets is ubiquitous. The many products and businesses that have failed over the past centuries, however, tell a different story. Markets are inherently insecure, and they are made by individuals, businesses, and governments trying to understand and influence them, whether relying on practical experience, theoretical models, or new technologies. This activity is commonly called marketing and this book tells the fascinating history of modern marketing in the United States, Europe, and India.
588 $a Description based on print version record.
650 0 $a Marketing $x History. $3 642813
650 0 $a Marketing research $x History. $3 642814
650 0 $a Economic history. $3 177012
650 7 $a BUSINESS & ECONOMICS / Commerce $2 bisacsh $3 583470
650 7 $a BUSINESS & ECONOMICS / Marketing / General $2 bisacsh $3 583471
650 7 $a BUSINESS & ECONOMICS / Sales & Selling / General $2 bisacsh $3 583472
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Berghoff, Hartmut. $3 564576
700 1 $a Scranton, Philip. $3 642812
700 1 $a Spiekermann, Uwe, $d 1963- $3 564577
776 0 8 $i Print version: $t Rise of marketing and market research. $d New York, NY : Palgrave Macmillan, 2012 $z 9780230341067 $w (DLC) 2012016612 $w (OCoLC)745979549
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9781137071286
938 $a Coutts Information Services $b COUT $n 24150284
938 $a EBSCOhost $b EBSC $n 501080
938 $a EBL - Ebook Library $b EBLB $n EBL1058242
938 $a Ingram Digital eBook Collection $b IDEB $n 405067
938 $a YBP Library Services $b YANK $n 9906656
938 $a ebrary $b EBRY $n ebr10623161
994 $a C0 $b TEF