國立高雄大學圖資館 |

Football and managementcomparisons between sport and enterprise /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Football and managementSten S�oderman.
其他題名:	comparisons between sport and enterprise /
作者:	Soderman, Sten.
出版者:	Houndmills, Basingstoke ;Palgrave Macmillan,2013.
面頁冊數:	1 online resource.
標題:	SportsManagement.
電子資源:	http://www.palgraveconnect.com/doifinder/10.1057/9780230391185
ISBN:	9780230391185 (electronic bk.)

Football and managementcomparisons between sport and enterprise /
Soderman, Sten.

Football and managementcomparisons between sport and enterprise /[electronic resource] :Sten S�oderman. - Houndmills, Basingstoke ;Palgrave Macmillan,2013. - 1 online resource.

Includes bibliographical references.

List of Tables -- List of Figures -- Preface -- Acknowledgements -- PART I: FOOTBALL'S SIMILARITIES AND DIFFERENCES COMPARED TO OTHER INDUSTRIES -- Company Management Can Teach Football and Vice Versa -- Experiences in Society, in the Business Community and on the Football Arena -- Differences in the Three Divided 'Industries' -- Researched and Less Researched Knowledge Areas -- To be a Club Manager -- Configuration of the Book -- PART II: SIX PROPOSITIONS AS A FRAME OF REFERENCE -- A Successful Playing Style Requires a Good Football Leadership, Described through a Four Field Model -- Proposition 4: A Methodology Implies a Superior Effect in Relation to a Fad -- Propositon 5: Good Business Management can Teach Football to Improve (B to F- Business to Football) -- Proposition 6: Certain Components in Football can Successfully be Applied to the Business (F to B -Football to Business) -- PART III: MARKET b6 s ATMOSPHERE ON AND OFF THE PITCH -- The Market Mood -- Involving the Customer: Co-production -- Segmentation of Supporters -- Three Approaches to Customer Orientation -- Market Orientation is not Customer Focused -- The Main Customers and Marketing in General -- Some Practical Approaches -- Lifestyle - Today's and Tomorrow's Customers -- Communications with Opinion Formers -- Conclusions and Some Thoughts on the Future of the Stadium Audiences -- PART IV: THE GAME IS THE PRODUCT -- Introduction to the Game -- Administration versus Science -- Player and Coach are the Products -- Club, Coach, Owner and Stadium -- Business Development, Strategy, Tactics and Playing Style -- Choosing the Right People with the Right Mindset -- More on Management -- Can Football Learn from Industry-selecting the Right Successor in the Right Phase? -- Death of Soccer or Controlling Players' Salaries -- Conclusions on how all this Affects the Football Reality -- PART V: PRODUCT DEVELOPMENT AND TRAINING -- Introduction -- The Three Phases: To Recruit, to Develop and Retain and to Get Rid of or Wind Up -- The Need to Train -- Exercise Off the Field -- Training in Developing Courageous Leaders off the Field -- Some Examples of Education -- Product Development and Training -- Some Football Styles to Train -- Constantly New Models in the Fashion Industry -- Develop Either Customers or Products -- Six Concluding Examples -- PART VI: MANAGEMENT CHALLENGES IN FOOTBALL -- Introduction to Management and Organization -- The Four Models of Management -- Mission Driven -- Scenario Driven -- Structure Driven -- Control Driven -- On Choosing an Organization Solution -- On Leaders and Potential Leaders -- Measurement and Control -- Four Archetypes and Three Kinds of Football Clubs -- PART VII: MANAGEMENT OF FOUR CHALLENGES -- Database and Information Processing -- Branding and Sponsoring -- About Benchmarking -- Insourcing and Outsourcing -- Summary -- PART VIII: LESSONS AND MESSAGES -- Football and Business, Look-alikes or Not? -- From Value Chain to Value Clusters -- Value Cluster as an Intellectual Approach -- Europe United and IFK Sweden -- Two Real Football Clubs and a Power Shift in European Football -- Football Metaphor - on the Pitch and off the Field -- Cross Learning, Football to Business: Proposition 6 -- Contributions and Continued Development of Knowledge -- Bibliography.

What can football learn from business? What can business learn from football? And how can business implement these practices? Sten �Sderman describes and explains how organizations such as football clubs operate, highlighting best practices within profit-driven corporations that can be adopted by football clubs to operate in a better manner. This volume articulates a basic framework using the differences between football in Sweden and England. It aims at presenting models which are easily applicable in the work-place and defines playing styles on the pitch and thought styles in the boardroom.

ISBN: 9780230391185 (electronic bk.)

Standard No.: 10.1057/9780230391185doi

Source: 569702Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

189770
Sports
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: GV713 / .S625 2013

Dewey Class. No.: 796.068

Football and managementcomparisons between sport and enterprise /
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