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Competitive strategiesmanaging the present and planning the future /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Competitive strategiesEnrico Valdani and Alessandro Arbore.
Reminder of title:	managing the present and planning the future /
Author:	Valdani, Enrico.
other author:	Arbore, Alessandro,
Published:	New York :Palgrave Macmillan,2012.
Description:	1 online resource (pages cm.)
Subject:	Competition.
Online resource:	https://link.springer.com/book/10.1057/9780230354586
ISBN:	9780230354586 (electronic bk.)

Competitive strategiesmanaging the present and planning the future /
Valdani, Enrico.

Competitive strategiesmanaging the present and planning the future /[electronic resource] :Enrico Valdani and Alessandro Arbore. - New York :Palgrave Macmillan,2012. - 1 online resource (pages cm.)

Includes bibliographical references and index.

The Revolution in Competitive Games -- The Movement Game: Breaking Down Orthodoxies -- The Maneuvers of the Movement Game -- The Barriers to Change -- Defence Strategies in the Movement Game -- The Imitation Game -- Creating Barriers to Imitation -- The Position Game -- Offensive And Defensive Maneuvers In The Position Game -- The Final Frontier of Value --.

'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.

ISBN: 9780230354586 (electronic bk.)

Source: 510649Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

182859
Competition.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD41 / .V27 2012

Dewey Class. No.: 658.4/012

Competitive strategiesmanaging the present and planning the future /
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245 1 0 $a Competitive strategies $h [electronic resource] : $b managing the present and planning the future / $c Enrico Valdani and Alessandro Arbore.
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504 $a Includes bibliographical references and index.
505 0 $a The Revolution in Competitive Games -- The Movement Game: Breaking Down Orthodoxies -- The Maneuvers of the Movement Game -- The Barriers to Change -- Defence Strategies in the Movement Game -- The Imitation Game -- Creating Barriers to Imitation -- The Position Game -- Offensive And Defensive Maneuvers In The Position Game -- The Final Frontier of Value --.
520 $a 'If we want things to stay as they are, things will have to change.' from the Italian novel The Leopard, is the starting point of this book which proposes a new framework to effectively manage offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive 'seasons'. The authors call them the games of movement, imitation, and position. Competitive seasons and their most effective marketing maneuvers are fully discussed with the support of figures, incidents, and almost 100 international examples. Altogether, almost 50 offensive and defensive strategies are presented. The book provides the reader with both managerial tools and strategic marketing vision to manage the present while designing the future.
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650 0 $a Strategic planning. $3 191522
650 7 $a BUSINESS & ECONOMICS / Marketing / General. $2 bisacsh $3 564257
650 7 $a BUSINESS & ECONOMICS / Strategic Planning. $2 bisacsh $3 564272
650 7 $a BUSINESS & ECONOMICS / Management. $2 bisacsh $3 564209
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700 1 $a Arbore, Alessandro, $d 1972- $3 643554
776 0 8 $i Print version: $a Valdani, Enrico. $t Competitive strategies. $d New York : Palgrave Macmillan, 2012 $z 9780230301641 $w (DLC) 2011047532 $w (OCoLC)765880756
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