國立高雄大學圖資館 |

Language: English

Back

Conquering global marketssecrets from the world's most successful multinationals /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Conquering global marketsNancy A. Hubbard.
Reminder of title:	secrets from the world's most successful multinationals /
Author:	Hubbard, Nancy,
Published:	Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2013.
Description:	1 online resource (xi, 228 p.) :ill.
Subject:	International business enterprises.
Online resource:	https://link.springer.com/book/10.1057/9781137307729
ISBN:	9781137307729 (electronic bk.)

Conquering global marketssecrets from the world's most successful multinationals /
Hubbard, Nancy,1963-

Conquering global marketssecrets from the world's most successful multinationals /[electronic resource] :Nancy A. Hubbard. - Houndmills, Basingstoke, Hampshire :Palgrave Macmillan,2013. - 1 online resource (xi, 228 p.) :ill.

Includes bibliographical references and index.

The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.

ISBN: 9781137307729 (electronic bk.)

Source: 497841Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

183603
International business enterprises.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD2755.5 / .H826 2013

Dewey Class. No.: 658.8/4

Conquering global marketssecrets from the world's most successful multinationals /
LDR:01800cmm 2200361Ka 4500 001 403787
003 OCoLC
005 20130621115238.0
006 m o d
007 cr cn|||||||||
008 140117s2013 enka ob 001 0 eng d
020 $a 9781137307729 (electronic bk.)
020 $a 1137307722 (electronic bk.)
035 $a (OCoLC)842259735
035 $a ocn842259735
037 $a 497841 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $c UKPGM $d N $d E7B
049 $a TEFA
050 4 $a HD2755.5 $b .H826 2013
072 7 $a BUS $x 026000 $2 bisacsh
072 7 $a BUS $x 043030 $2 bisacsh
072 7 $a BUS $x 043040 $2 bisacsh
082 0 4 $a 658.8/4 $2 23
100 1 $a Hubbard, Nancy, $d 1963- $3 644516
245 1 0 $a Conquering global markets $h [electronic resource] : $b secrets from the world's most successful multinationals / $c Nancy A. Hubbard.
260 $a Houndmills, Basingstoke, Hampshire : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource (xi, 228 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a The economics of globalization -- Trends in globalization -- The risks, challenges and benefits of being global -- How do companies go global : choices and issues between entry strategies -- Non-equity modes of investment -- Equity investment alliances and joint ventures -- Mergers and acquisitions -- Greenfield expansion -- Emerging market companies as globalizers -- China as a destination -- The next decade and beyond.
588 $a Description based on print version record.
650 0 $a International business enterprises. $3 183603
650 0 $a Globalization $x Economic aspects. $3 200084
650 0 $a Strategic alliances (Business) $3 203333
650 7 $a BUSINESS & ECONOMICS / Exports & Imports $2 bisacsh $3 643282
650 7 $a BUSINESS & ECONOMICS / International / Marketing $2 bisacsh $3 643283
650 7 $a BUSINESS & ECONOMICS / Marketing / Multilevel $2 bisacsh $3 644517
655 4 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Hubbard, Nancy, 1963- $t Conquering global markets $z 9780230293557 $w (DLC) 2013014630 $w (OCoLC)813540054
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9781137307729
938 $a EBSCOhost $b EBSC $n 574986
938 $a ebrary $b EBRY $n ebr10695103
994 $a C0 $b TEF