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Place brandingtheory and best practice /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Place brandingSimon Anholt.
Reminder of title:	theory and best practice /
Author:	Anholt, Simon.
Published:	Basingstoke :Palgrave Macmillan,2006.
Description:	p. cm.
Subject:	Place marketing.
Online resource:	An electronic book accessible through the World Wide Web; click for information
ISBN:	9780230627727

Place brandingtheory and best practice /
Anholt, Simon.

Place brandingtheory and best practice /[electronic resource] :Simon Anholt. - Basingstoke :Palgrave Macmillan,2006. - p. cm.

What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access: World Wide Web.

ISBN: 9780230627727

Standard No.: 10.1057/9780230627727doi

Source: 283440Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

233457
Place marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: G155.A1 / A54 2006eb

Dewey Class. No.: 659.299

Place brandingtheory and best practice /
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024 7 $a 10.1057/9780230627727 $2 doi
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035 $a ocn314774190
037 $a 283440 $b Palgrave Macmillan $n http://www.palgraveconnect.com
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100 1 $a Anholt, Simon. $3 266323
245 1 0 $a Place branding $h [electronic resource] : $b theory and best practice / $c Simon Anholt.
260 $a Basingstoke : $b Palgrave Macmillan, $c 2006.
300 $a p. cm.
505 0 $a What is Competitive Identity? -- The Theory of Competitive Identity -- Understanding National Image -- Planning for Competitive Identity -- Implementing Competitive Identity -- Competitive Identity and Development.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Mar. 3, 2009). $n Access may be restricted to users at subscribing institutions.
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650 0 $a Community development. $3 174722
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856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9780230627727 $z An electronic book accessible through the World Wide Web; click for information
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