國立高雄大學圖資館 |

Language: English

Back

Quantitative modelling in marketing ...

Huarng, Kun-Huang.

Quantitative modelling in marketing and management

Record Type:	Electronic resources : Monograph/item
Title/Author:	Quantitative modelling in marketing and managementedited by Luiz Moutinho, Kun-Huang Huarng.
other author:	Moutinho, Luiz.
Published:	Singapore :World Scientific,c2013.
Description:	1 online resource (xxvi, 503 p.) :ill.
Subject:	ManagementMathematical models.
Online resource:	http://www.worldscientific.com/worldscibooks/10.1142/8503#t=toc
ISBN:	9789814407724 (electronic bk.)

Quantitative modelling in marketing and management
Quantitative modelling in marketing and management[electronic resource] /edited by Luiz Moutinho, Kun-Huang Huarng. - Singapore :World Scientific,c2013. - 1 online resource (xxvi, 503 p.) :ill.

Includes bibliographical references and index.

Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas ... [et al.] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho ... [et al.] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G. M. S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang ... [et al.] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion.

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or

ISBN: 9789814407724 (electronic bk.)Subjects--Topical Terms:

184128
Management
--Mathematical models.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD30.25 / .Q36 2013eb

Dewey Class. No.: 658.80072/7

Quantitative modelling in marketing and management
LDR:03930cmm a2200241Ia 4500 001 405488
007 cr mn|||||||||
008 140120s2013 si o 001 0 eng d
020 $a 9789814407724 (electronic bk.)
020 $a 9814407720 (electronic bk.)
020 $z 9814407712
020 $z 9789814407717
035 $a ocn817609708
040 $a HKP $c HKP $d OCLCO $d CDX $d YDXCP $d MHW $d E7B $d DEBSZ $d STF $d IDEBK
049 $a FISA
050 4 $a HD30.25 $b .Q36 2013eb
082 0 4 $a 658.80072/7 $2 23
245 0 0 $a Quantitative modelling in marketing and management $h [electronic resource] / $c edited by Luiz Moutinho, Kun-Huang Huarng.
260 $a Singapore : $b World Scientific, $c c2013.
300 $a 1 online resource (xxvi, 503 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Ch. 1. A review of the major multidimensional scaling models for the analysis of preference/dominance data in marketing / Wayne S. DeSarbo and Sunghoon Kim -- ch. 2. Role of structural equation modelling in theory testing and development / Parikshat S. Manhas ... [et al.] -- ch. 3. Partial least squares path modelling in marketing and management research: an annotated application / Joaquin Aldas-Manzano -- ch. 4. DEA -- data envelopment analysis: models, methods and applications / Dr. Alex Manzoni and Professor Sardar M.N Islam -- ch. 5. Statistical model selection / Graeme D Hutcheson -- ch. 6. Artificial neural networks and structural equation modelling: an empirical comparison to evaluate business customer loyalty / Arnaldo Coelho ... [et al.] -- ch. 7. The application of NN to management problems / Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva -- ch. 8. Logical discriminant models / Margarida G. M. S. Cardoso -- ch. 9. Meta-heuristics in marketing / Stephen Hurley and Luiz Moutinho -- ch. 10. Hold a mirror up to nature: a new approach on correlation evaluation with fuzzy data and its applications in econometrics / Chih Ching Yang ... [et al.] -- ch. 11. Non-parametric test with fuzzy data and its applications in the performance evaluation of customer capital / Yu-Lan Lee, Ming-leih Wu and Chunti Su -- ch. 12. Too much ADO about nothing? Fuzzy measurement of job stress for school leaders / Berlin Wu and Mei Fen Liu -- ch. 13. Fuzzy composite score and situational judgement test: an integrated operation perspective of scoring / Hawjeng Chiou and Tsung-Lin Ou -- ch. 14. Cluster analysis: an example analysis on personality and dysfunctional customer behaviour / Malcolm J. Beynon and Kate L. Daunt -- ch. 15. Assessing the perception of superstitious numbers and its effect on purchasing intentions / Dina-Fu Chang and Yi-Sheng Jiang -- ch. 16. Qualitative comparison analysis: an example analysis of clinical directorates and resource management / Malcolm J. Beynon, Aoife McDermott and Mary A. Keating -- ch. 17. Data mining process models: a roadmap for knowledge discovery / Armando B. Mendes, Luis Cavique and Jorge M.A. Santos -- ch. 18. Growth models / Mladen Sokele -- ch. 19. PROMETHEE: technical details and developments, and its role in performance management / Malcolm J. Beynon and Harry Barton -- ch. 20. Clique communities in social networks / Luis Cavique, Armando B. Mendes and Jorge M.A. Santos -- ch. 21. Conclusion.
520 $a The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or
650 0 $a Management $x Mathematical models. $3 184128
650 0 $a Marketing $x Mathematical models. $3 246079
655 0 $a Electronic books. $2 local. $3 214472
700 1 $a Moutinho, Luiz. $3 328875
700 1 $a Huarng, Kun-Huang. $3 594964
856 4 0 $u http://www.worldscientific.com/worldscibooks/10.1142/8503#t=toc