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Cases in global marketing strategies /

~

Hennessey, Hubert D.

Cases in global marketing strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Cases in global marketing strategies /Jean-Pierre Jeannet, H. David Hennessey.
Author:	Jeannet, Jean-Pierre.
other author:	Hennessey, Hubert D.
Published:	Boston :Houghton Mifflin,c2004.
Description:	1 v. (various pagings) :ill. ;24 cm.
Notes:	"This 2004 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref.
Subject:	Export marketingManagement.
ISBN:	0618310606

Cases in global marketing strategies /
Jeannet, Jean-Pierre.

Cases in global marketing strategies /Jean-Pierre Jeannet, H. David Hennessey. - 6th ed. - Boston :Houghton Mifflin,c2004. - 1 v. (various pagings) :ill. ;24 cm.

"This 2004 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref.

ISBN: 0618310606

Nat. Bib. No.: GBA705932bnbSubjects--Topical Terms:

212315
Export marketing
--Management.

LC Class. No.: HF1416 / .J43 2004 Suppl

Dewey Class. No.: 698.8

Cases in global marketing strategies /
LDR:00717nam a2200217 a 4500 001 412170
003 OCoLC
005 20100713213145.0
008 140324s2004 maua 000 0 eng d
015 $a GBA705932 $2 bnb
020 $a 0618310606
020 $a 9780618310609
035 $a (OCoLC)52448628
035 $a ocm52448628
040 $a TEF $c TEF $d UKM $d YDXCP $d DEBBG
050 4 $a HF1416 $b .J43 2004 Suppl
082 4 $a 698.8
100 1 $a Jeannet, Jean-Pierre. $3 230820
245 1 0 $a Cases in global marketing strategies / $c Jean-Pierre Jeannet, H. David Hennessey.
250 $a 6th ed.
260 $a Boston : $b Houghton Mifflin, $c c2004.
300 $a 1 v. (various pagings) : $b ill. ; $c 24 cm.
500 $a "This 2004 casebook update has been designed to accompany Global marketing strategies, sixth edition"--Pref.
650 0 $a Export marketing $x Management. $3 212315
650 0 $a Export marketing $x Management $v Case studies. $3 654031
700 1 $a Hennessey, Hubert D. $3 230819
700 1 $a Jeannet, Jean-Pierre. $3 230820

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1 records • Pages 1 •
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320000651101

西方語文圖書區(四樓)

1圖書

一般圖書

HF1416 J43 2004

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1 records • Pages 1 •
1

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