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Contemporary brand management /

~

Carlson, Kurt A.

Contemporary brand management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Contemporary brand management /Johny K. Johansson, Kurt A. Carlson.
Author:	Johansson, Johny K.
other author:	Carlson, Kurt A.
Published:	Los Angeles :SAGE Publications, Inc.,c2015.
Description:	xi, 259 p. :ill., ports. ;24 cm.
Subject:	Branding (Marketing)Management.
ISBN:	9781452242873 (pbk.) :

Contemporary brand management /
Johansson, Johny K.

Contemporary brand management /Johny K. Johansson, Kurt A. Carlson. - Los Angeles :SAGE Publications, Inc.,c2015. - xi, 259 p. :ill., ports. ;24 cm.

Includes bibliographical references (p. 240-247) and index.

ISBN: 9781452242873 (pbk.) :NT$1863

LCCN: 2013034507Subjects--Topical Terms:

295995
Branding (Marketing)
--Management.

LC Class. No.: HF5415.1255 / J64 2014

Dewey Class. No.: 658.8/27

Contemporary brand management /
LDR:00649cam a2200205 a 4500 001 425130
005 20140717103901.0
008 140818s2015 cauac b 001 0 eng
010 $a 2013034507
020 $a 9781452242873 (pbk.) : $c NT$1863
020 $a 9781483311968 (web pdf)
035 $a 00063976
040 $a DLC $b eng $c DLC $e rda
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415.1255 $b J64 2014
082 0 0 $a 658.8/27 $2 23
100 1 $a Johansson, Johny K. $3 250019
245 1 0 $a Contemporary brand management / $c Johny K. Johansson, Kurt A. Carlson.
260 $a Los Angeles : $b SAGE Publications, Inc., $c c2015.
300 $a xi, 259 p. : $b ill., ports. ; $c 24 cm.
504 $a Includes bibliographical references (p. 240-247) and index.
650 0 $a Branding (Marketing) $x Management. $3 295995
650 0 $a Strategic planning. $3 191522
700 1 $a Carlson, Kurt A. $3 668757

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HF5415.1255 J65 2015

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1 records • Pages 1 •
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