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Social networks and their economics ...

Birke, Daniel.

Social networks and their economics :influencing consumer choice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social networks and their economics :Daniel Birke.
其他題名:	influencing consumer choice /
作者:	Birke, Daniel.
出版者:	Chichester, West Sussex, United Kingdom ;Wiley,2013.
面頁冊數:	xviii, 198 p. ;ill. (some col.) ;24 cm.
標題:	Consumer behavior.
ISBN:	111845765X :

Social networks and their economics :influencing consumer choice /
Birke, Daniel.

Social networks and their economics :influencing consumer choice /Daniel Birke. - Chichester, West Sussex, United Kingdom ;Wiley,2013. - xviii, 198 p. ;ill. (some col.) ;24 cm.

Includes bibliographical references and index.

Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.

ISBN: 111845765X :NT$2255

LCCN: 2013017209Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HM741 / .B57 2013

Dewey Class. No.: 658.8/34

Social networks and their economics :influencing consumer choice /
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504 $a Includes bibliographical references and index.
505 0 $a Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
650 0 $a Consumer behavior. $3 185170
650 0 $a Social networks $x Economic aspects. $3 669440