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產品服務系統對消費者購買意願之影響─以汽車產業為例 = Impacts ...

劉彥良

產品服務系統對消費者購買意願之影響─以汽車產業為例 = Impacts of Product Service Systems on Consumer Purchase Intention-The Case of Automobile Industry

Record Type:	Language materials, printed : monographic
Paralel Title:	Impacts of Product Service Systems on Consumer Purchase Intention-The Case of Automobile Industry
Author:	劉彥良,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2014[民103]
Description:	97面圖，表 : 30公分;
Subject:	產品服務系統
Subject:	Product sevice system
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/32177218363982915549
Notes:	參考書目：面79-83
Notes:	103年12月16日公開
Summary:	近年來，工商業興起、經濟的快速成長與資訊科技的快速進步。這些情況，讓人們的生活水準提高，每月所得增加，而這也讓消費者的生活型態產生改變。在人們追求更好的生活水準同時，消費者也越來越看重服務這一塊，這也讓服務產業蓬勃發展。而隨著工業的快速發展，汽車產量與銷售量屢創新高，無形中，汽車所製造的燃料廢氣給全球生態造成了極大的影響。因此本研究將產品服務系統的概念導入汽車產業中，希望藉由問卷填答的方式去探討現今汽車市場中，產品服務系統所建構的形式。本研究主要探討在汽車產業市場中，產品服務系統對消費者購買意願的關聯情形；另一方面觀察個人背景特徵對此是否有影響。以SPSS20.0版統計軟體為資料分析工具，本研究問卷設計採用李克特五點量表，總共發出250份問卷，回收整理後有效問卷為167份。研究結果顯示：(1) 在汽車產業中，消費者認為產品導向服務之條件式維保服務對於消費者購買意願具有顯著影響。(2) 在汽車產業中，消費者認為使用導向服務之顧客諮詢服務對消費者購買意願具有顯著影響。(3) 在汽車產業中，消費者雖然認為產品服務系統對消費者購買意願具有影響，但個人背景特徵並無顯著差異，因此可能有其他因素會影響消費者的購買意願。 Recently, the industry and commerce has risen and the economy and information technology have also witnessed their rapid growth and improvement. These result in the enhancement of people’s living standard as well as their monthly income, which makes consumers’ lifestyles change. In the meantime of people’s pursuing better living standard, the consumers put more and more emphases on service, and this makes the service industry have prosperous development. With the rapid development of industry, the vehicle production and sales hit high record repeatedly, but the fuel exhaust generated by vehicles invisibly poses extremely impact on the global ecology. Therefore, this study introduced the concept of product service system into vehicle industry to investigate the form constructed by product service system in the current vehicle market via questionnaire.This study mainly explores, in the vehicle market, the associated condition of product service system on consumers’ purchasing intention. In addition, this study would observe the individual’s background information to see whether they have influence. Use the statistical software package of SPSS 20.0 as its instrument of analysis. This study constructs its operational definition, with Likert scale to design research questionnaire. 250 copies of questionnaires are released, and 167 effective samples are collected.The findings of research result are shown below:(1) In the automobile industry, the conditional maintenance and repair service of product-oriented service has significant impact on consumer’s buying intention.(2) In the automobile industry, the the customer consulting service of use-oriented service has significant impact on consumer’s buying intention.(3) In the automobile industry, though product service system has significant impact on consumer’s buying intention, demographic characteristics have no significant differences. Thus, there may be other factors that affect the willingness of consumers to buy.

產品服務系統對消費者購買意願之影響─以汽車產業為例 = Impacts of Product Service Systems on Consumer Purchase Intention-The Case of Automobile Industry
劉, 彥良

產品服務系統對消費者購買意願之影響─以汽車產業為例 = Impacts of Product Service Systems on Consumer Purchase Intention-The Case of Automobile Industry / 劉彥良撰 - [高雄市] : 撰者, 2014[民103]. - 97面 ; 圖，表 ; 30公分.
參考書目：面79-83103年12月16日公開.
產品服務系統Product sevice system

產品服務系統對消費者購買意願之影響─以汽車產業為例 = Impacts of Product Service Systems on Consumer Purchase Intention-The Case of Automobile Industry
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