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LED產業之商業模式分析─以E公司為例 = Business Model...

國立高雄大學高階經營管理碩士在職專班(EMBA)

LED產業之商業模式分析─以E公司為例 = Business Model Analysis of LED Industry : The Case of E Company

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Business Model Analysis of LED Industry
副題名:	The Case of E Company
作者:	胡永峰,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	民103[2014]
面頁冊數:	42葉部分彩圖，表格 : 30公分;
標題:	LED產業
標題:	LED Industry
電子資源:	http://hdl.handle.net/11296/ndltd/57493019518224307557
附註:	106年10月31日公開
附註:	參考書目：葉40-42
摘要註:	全球LED產業在近年來產生極大的變化，面對美國、日本、德國等大廠極大的競爭壓力，台灣廠商除了西進大陸之外，更應該思考更具創新的商業模式，以便在全球化經濟環境改變下，變得更有彈性，並順應市場上瞬息萬變的變化。企業生存發展的競爭力和其商業模式運作息息相關，本研究主要以商業模式作為探討的主軸，透過其系統性的方法來分析企業營運方式，可以清晰審視企業的價值主張、內部營運、外部市場與財務結構等運作內容，並做為LED公司未來調整營運策略之參考依據。本研究以Osterwalder and Pigneur (2010)所主張商業模式九大區塊為主要分析基礎，分別為客戶細分、價值主張、渠道通路、客戶關係、收入來源、核心資源、關鍵業務、重要合作、成本結構，分析個案公司的商業模式內涵。根據深度訪談所蒐集資料的分析結果，本研究描述台灣半導體LED光電產業在於大陸之商業模式，並提出LED公司未來適合且可行性較高的創新商業模式，唯有求尋規模經濟生產效益才能符合低成本。在上游部分，建議採取同業之間水平整合或者敵對併購，則能提升競爭優勢；在中游Chip部分，透過專業技術外包，進行虛擬垂直整合；下游應用部分，以客戶共同開發客製化產品，除了歐美外銷通路外，同時進行大陸內銷銷售擴增收入機會。 In recent years, there are great changes in global LED industry. Facing the huge competitive pressure from the USA、Japan、Germany, etc., in addition to westward move into the mainland China, Taiwanese manufacturers should consider more innovative business model for becoming more flexible under the global economic environment change and complying with the fast changing from the market. Corporate sustainability and competitiveness is traced back to the quality of the business model. This study focuses on the business model through systematic analyses of corporate operation. This framework allows us to deeper evaluate the corporate value proposition, internal operations, financial structure and external market. The results of this study could be at significant importance as valuable references to the companies in LED industry in order to adjust their operations strategies in the fast changing environment.Nine elements of business model proposed by Osterwalder and Pigneur (2010) are employed in this study to realize the customer segmentation, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners and the cost structure of case company. According to the analyses based on data collection through in-depth interview, this study can depict the evolution and the current status of business model of Taiwanese semi-conductor LED optoelectronics industry in mainland China and then makes the proposal to enhance LED companies' competitive advantage by appropriate and feasible innovative business models which focus on seeking for scale economies effect to achieve low cost. For the LED upstream firms, they can adopt the horizontal integrating or hostile merger to enhance competitive advantage. For the middle chip firms, they can adopt virtual vertical integration through professional technique outsourcing. For the downstream application firms, they can develop customized products through collaboration with customers. In addition to Europe and the United States export channel, the customized products can also be simultaneously sold in the mainland domestic market to increases revenue opportunities.

LED產業之商業模式分析─以E公司為例 = Business Model Analysis of LED Industry : The Case of E Company
胡, 永峰

LED產業之商業模式分析─以E公司為例 = Business Model Analysis of LED Industry : The Case of E Company / 胡永峰撰 - [高雄市] : 撰者, 民103[2014]. - 42葉 ; 部分彩圖，表格 ; 30公分.
106年10月31日公開參考書目：葉40-42.
LED產業LED Industry

LED產業之商業模式分析─以E公司為例 = Business Model Analysis of LED Industry : The Case of E Company
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