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音樂產品再購意願之影響因素：以產品型態做比較 = Factors Aff...

國立高雄大學國際企業管理碩士學位學程

音樂產品再購意願之影響因素：以產品型態做比較 = Factors Affecting Repurchase Intention of Music Product：A Comparison of Product Type

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Factors Affecting Repurchase Intention of Music Product：A Comparison of Product Type
作者:	林祐民,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	96面圖，表 : 30公分;
標題:	Music consumption
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/36388029187392144967
附註:	參考書目：面79-81
附註:	103年12月16日公開
附註:	內容為英文
摘要註:	As the rapid growth of computer technology nowadays, online music has become more and more popular among the ways people listening to music. In review of the music market sales revenue, online music accounts for an increasingly sales within the past decade as well in both the global and Taiwan market. However, the traditional printed music product is still the dominant product type at the same time in most of the market places in the world. While at the same time, literature paid a limited attention to the factors that affect the repurchase willingness between the two product types. This thesis conducts an empirical study that statistically examines the effect of consumption values on the satisfaction toward repurchase intention. Based on the data analysis from 728 valid samples, research findings indicate that (1) the functional, emotional, and epistemic value are the significant driving factors that make people still paying for both the printed and online product types, though it shows a limited distinction for the two types, (2) in comparing of the concepts of designed functional value, printed music consumers tend to have a stronger enthusiasm in music consumption, (3) social value and conditional value are not the predicators of satisfaction, implying that the music consumption is self-oriented for any normal amusement, and (4) for the factors that present significant, the epistemic value shows significant on all levels of significance for the type of printed, while insignificant if α=0.01 for the type of online. Implications and suggestions are also addressed.

音樂產品再購意願之影響因素：以產品型態做比較 = Factors Affecting Repurchase Intention of Music Product：A Comparison of Product Type
林, 祐民

音樂產品再購意願之影響因素：以產品型態做比較 = Factors Affecting Repurchase Intention of Music Product：A Comparison of Product Type / 林祐民撰 - [高雄市] : 撰者, 2014[民103]. - 96面 ; 圖，表 ; 30公分.
參考書目：面79-81103年12月16日公開內容為英文.
Music consumption

音樂產品再購意願之影響因素：以產品型態做比較 = Factors Affecting Repurchase Intention of Music Product：A Comparison of Product Type
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