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國際物流行銷策略之研究:以E公司為例 = A Study of Mark...

國立高雄大學國際企業管理碩士學位學程

國際物流行銷策略之研究:以E公司為例 = A Study of Marketing Strategies for International Logistics: The Case of E company

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Marketing Strategies for International Logistics: The Case of E company
作者:	馬筠惠,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	60面圖，表 : 30公分;
標題:	Marketing Strategies
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/41120362509117741257
附註:	參考書目：面45-53
附註:	103年12月16日公開
附註:	內容為英文
摘要註:	This study aimed to the key factors in the event of marketing strategies for international logistics, and focused on foreign freight forwarder, E company in Taiwan. The case study and SWOT analysis are used. The E company adopts these marketing strategies such as the air outbound development strategy, the sea outbound development strategy, the inbound shipment handle strategy, and coordination strategies and results in these advantages: 1) Reduce competitive cost 2) Improves quality transport 3) Increase customer satisfaction and 4) Promotes customer loyalty. The E company suggests that the cost of transport is not as important as the customers’ demand if the quality service can increase value-added.

國際物流行銷策略之研究:以E公司為例 = A Study of Marketing Strategies for International Logistics: The Case of E company
馬, 筠惠

國際物流行銷策略之研究:以E公司為例 = A Study of Marketing Strategies for International Logistics: The Case of E company / 馬筠惠撰 - [高雄市] : 撰者, 2014[民103]. - 60面 ; 圖，表 ; 30公分.
參考書目：面45-53103年12月16日公開內容為英文.
Marketing Strategies

國際物流行銷策略之研究:以E公司為例 = A Study of Marketing Strategies for International Logistics: The Case of E company
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