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消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Stud...

劉子齊

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung

Record Type:	Language materials, printed : monographic
Paralel Title:	A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung
Author:	劉子齊,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2014[民103]
Description:	72面圖，表 : 30公分;
Subject:	美利達腳踏車
Subject:	Bicycles
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/94328008818330623090
Notes:	參考書目：面57-59
Notes:	103年12月16日公開
Notes:	內容為英文
Summary:	In recent years, the competitive key of enterprises has subjected to how to upgrade their service quality and strive for well-rounded customer satisfaction to influence customer's royalty. This study is aimed to explore the correlation between service qualities; brand image, reference price and customer satisfaction. To achieve the research objective, gathering and analyzing of related documents are going to form the primary structure of this research. To exam the research hypotheses, questionnaires are analyzed through various statistical methods, such as regression analysis and hierarchical regression analysis was used to test the hypothesis. The method of grounded theory was adopted with case study conducted by collect data, such as questionnaires. We take the consumer who purchase bicycle as an example to investigate the consumer behavior of this study. To investigate it, the case study analyzed by SPSS, and then generated some concepts in common. The analysis of the Merida Bikes Company is contributed five primary parts:(1) Brand image (2) Service quality (3) Reference price (4) Customer satisfaction (5) Gender. The results showed that: (1) Brand image has a positive effect on customer satisfaction (2) Service quality has a positive effect on customer satisfaction (3) Reference price has a positive effect on customer satisfaction (4) Customer satisfaction has a positive effect on customer loyalty (5) Gender has a positive effect on customer satisfaction.The followings are concluded according to the result of this research: 1. Brand image has positive influence on customer satisfaction. 2. Service quality has positive influence on customer satisfaction 3. Reference price has positive influence on customer satisfaction. 4. Gender has positive influence on customer satisfaction. 5. Customer satisfaction has positive influence on customer loyalty.

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung
劉, 子齊

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung / 劉子齊撰 - [高雄市] : 撰者, 2014[民103]. - 72面 ; 圖，表 ; 30公分.
參考書目：面57-59103年12月16日公開內容為英文.
美利達腳踏車Bicycles

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung
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314 $a 指導教授：李博志博士、楊詠凱博士
328 $a 碩士論文--國立高雄大學國際企業管理碩士學位學程
330 $a In recent years, the competitive key of enterprises has subjected to how to upgrade their service quality and strive for well-rounded customer satisfaction to influence customer's royalty. This study is aimed to explore the correlation between service qualities; brand image, reference price and customer satisfaction. To achieve the research objective, gathering and analyzing of related documents are going to form the primary structure of this research. To exam the research hypotheses, questionnaires are analyzed through various statistical methods, such as regression analysis and hierarchical regression analysis was used to test the hypothesis. The method of grounded theory was adopted with case study conducted by collect data, such as questionnaires. We take the consumer who purchase bicycle as an example to investigate the consumer behavior of this study. To investigate it, the case study analyzed by SPSS, and then generated some concepts in common. The analysis of the Merida Bikes Company is contributed five primary parts:(1) Brand image (2) Service quality (3) Reference price (4) Customer satisfaction (5) Gender. The results showed that: (1) Brand image has a positive effect on customer satisfaction (2) Service quality has a positive effect on customer satisfaction (3) Reference price has a positive effect on customer satisfaction (4) Customer satisfaction has a positive effect on customer loyalty (5) Gender has a positive effect on customer satisfaction.The followings are concluded according to the result of this research: 1. Brand image has positive influence on customer satisfaction. 2. Service quality has positive influence on customer satisfaction 3. Reference price has positive influence on customer satisfaction. 4. Gender has positive influence on customer satisfaction. 5. Customer satisfaction has positive influence on customer loyalty.
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