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消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Stud...

劉子齊

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung
作者:	劉子齊,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	72面圖，表 : 30公分;
標題:	美利達腳踏車
標題:	Bicycles
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/94328008818330623090
附註:	參考書目：面57-59
附註:	103年12月16日公開
附註:	內容為英文
摘要註:	In recent years, the competitive key of enterprises has subjected to how to upgrade their service quality and strive for well-rounded customer satisfaction to influence customer's royalty. This study is aimed to explore the correlation between service qualities; brand image, reference price and customer satisfaction. To achieve the research objective, gathering and analyzing of related documents are going to form the primary structure of this research. To exam the research hypotheses, questionnaires are analyzed through various statistical methods, such as regression analysis and hierarchical regression analysis was used to test the hypothesis. The method of grounded theory was adopted with case study conducted by collect data, such as questionnaires. We take the consumer who purchase bicycle as an example to investigate the consumer behavior of this study. To investigate it, the case study analyzed by SPSS, and then generated some concepts in common. The analysis of the Merida Bikes Company is contributed five primary parts:(1) Brand image (2) Service quality (3) Reference price (4) Customer satisfaction (5) Gender. The results showed that: (1) Brand image has a positive effect on customer satisfaction (2) Service quality has a positive effect on customer satisfaction (3) Reference price has a positive effect on customer satisfaction (4) Customer satisfaction has a positive effect on customer loyalty (5) Gender has a positive effect on customer satisfaction.The followings are concluded according to the result of this research: 1. Brand image has positive influence on customer satisfaction. 2. Service quality has positive influence on customer satisfaction 3. Reference price has positive influence on customer satisfaction. 4. Gender has positive influence on customer satisfaction. 5. Customer satisfaction has positive influence on customer loyalty.

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung
劉, 子齊

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung / 劉子齊撰 - [高雄市] : 撰者, 2014[民103]. - 72面 ; 圖，表 ; 30公分.
參考書目：面57-59103年12月16日公開內容為英文.
美利達腳踏車Bicycles

消費者對美利達腳踏車滿意度之研究 : 以高雄市地區為例 = A Study of Consumer Satisfaction on Bicycle : The Case of Merida in Kaohsiung
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