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天生全球化企業市場營銷與技術能力之研究：以台灣自行車S公司為例 = A ...

國立高雄大學國際企業管理碩士學位學程

天生全球化企業市場營銷與技術能力之研究：以台灣自行車S公司為例 = A Study of Marketing and Technological Capabilities of Born-Global Firms: The Case of S Bicycle Company in Taiwan

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	A Study of Marketing and Technological Capabilities of Born-Global Firms: The Case of S Bicycle Company in Taiwan
作者:	蔣佳娥,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	87面部份彩圖，表 : 30公分;
標題:	born-global firms
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/06909945532296479338
附註:	參考書目：面63-66
附註:	103年12月16日公開
附註:	內容為英文
摘要註:	In recent years, a new type of SME the “born-global firms” have been emerging in substantial numbers worldwide, and likely reflect a more diverse international business system in which any firm can succeed internationally. Among that, as the born-global firms, how they could contend against those multinational or large companies is also one of the main topics that the SME in Taiwan bicycle industry should concentrate on. This paper studies the born-global firms breaking into global markets and competing on a world stage, and research purpose is finding the crucial factors that would influence the internationalization of born-global firms. Based on literature reviews of SME’s internationalization and born-global firms’ development, in this paper, new research questions and model were designed for the study. Then here, that would be done by looking at a Taiwanese bicycle born-global firms to explicate the relationships between those elements and international development of the company. The paper is thus concerned with the entrepreneurship of SME and the characteristics of born-global firms. The research discovered that the innovation and marketing skills should be critical factors of internationalization strategy for the born-global firms. And in this study, the process from the entrepreneurial orientations to the adoption of strategies is also described.

天生全球化企業市場營銷與技術能力之研究：以台灣自行車S公司為例 = A Study of Marketing and Technological Capabilities of Born-Global Firms: The Case of S Bicycle Company in Taiwan
蔣, 佳娥

天生全球化企業市場營銷與技術能力之研究：以台灣自行車S公司為例 = A Study of Marketing and Technological Capabilities of Born-Global Firms: The Case of S Bicycle Company in Taiwan / 蔣佳娥撰 - [高雄市] : 撰者, 2014[民103]. - 87面 ; 部份彩圖，表 ; 30公分.
參考書目：面63-66103年12月16日公開內容為英文.
born-global firms

天生全球化企業市場營銷與技術能力之研究：以台灣自行車S公司為例 = A Study of Marketing and Technological Capabilities of Born-Global Firms: The Case of S Bicycle Company in Taiwan
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330 $a In recent years, a new type of SME the “born-global firms” have been emerging in substantial numbers worldwide, and likely reflect a more diverse international business system in which any firm can succeed internationally. Among that, as the born-global firms, how they could contend against those multinational or large companies is also one of the main topics that the SME in Taiwan bicycle industry should concentrate on. This paper studies the born-global firms breaking into global markets and competing on a world stage, and research purpose is finding the crucial factors that would influence the internationalization of born-global firms. Based on literature reviews of SME’s internationalization and born-global firms’ development, in this paper, new research questions and model were designed for the study. Then here, that would be done by looking at a Taiwanese bicycle born-global firms to explicate the relationships between those elements and international development of the company. The paper is thus concerned with the entrepreneurship of SME and the characteristics of born-global firms. The research discovered that the innovation and marketing skills should be critical factors of internationalization strategy for the born-global firms. And in this study, the process from the entrepreneurial orientations to the adoption of strategies is also described.
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