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外國人在台創業成功因素之探討 = The Determinants of...

國立高雄大學國際企業管理碩士學位學程

外國人在台創業成功因素之探討 = The Determinants of Success of Businesses run by foreigners in Taiwan

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Determinants of Success of Businesses run by foreigners in Taiwan
作者:	恆勵娜,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2014[民103]
面頁冊數:	81面圖，表 : 30公分;
標題:	owner-manager
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/20984374720312717584
附註:	參考書目：面56-62
附註:	103年12月16日公開
附註:	內容為英文
摘要註:	none This paper develops a model to identify and investigate the critical success factors practiced by foreign small and medium sized enterprises in Taiwan. A literature-based selection of variables examines the direct effects of owner-manager characteristics (age, education and industry experience), management practices (business strategy, staffing, market research, and marketing) and Capital (Initial investment, debt) on small and medium foreign firms’ profitability. The empirical test of the model is based on survey data and uses non-financial measures. These measures are combined with the owner’s subjective assessment of the performance of his/her firm. The paper presents some dissimilarities with previous research: 1) it uses exclusively non-financial variables and measures to assess a firm’s profitability. 2) It uses the direct perceptions and experience of the entrepreneur to assess a foreign firms’ critical factors to achieve profitability in Taiwan. 3) It develops a model based on previous literature and adapts it to the environment targeted. The sample consists of 33 companies established by foreign expatriates in Taiwan, all industry types included. The results show that the three factors affect directly profitability to some extent. However, the variables affecting the performance differ from previous researches, indicating that the environment of Taiwan responds to different criteria to be entered successfully in.

外國人在台創業成功因素之探討 = The Determinants of Success of Businesses run by foreigners in Taiwan
恆, 勵娜

外國人在台創業成功因素之探討 = The Determinants of Success of Businesses run by foreigners in Taiwan / 恆勵娜撰 - [高雄市] : 撰者, 2014[民103]. - 81面 ; 圖，表 ; 30公分.
參考書目：面56-62103年12月16日公開內容為英文.
owner-manager

外國人在台創業成功因素之探討 = The Determinants of Success of Businesses run by foreigners in Taiwan
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