購屋決策因素權重改變之研究-以高雄市「夢時代購物中心成立前後周邊為例 =...
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  • 購屋決策因素權重改變之研究-以高雄市「夢時代購物中心成立前後周邊為例 = Study on Changes of Weights of Buying House Decision Factors -The Case of "Dream Mall" in Kaohsiung City before and after the Establishment
  • 紀錄類型: 書目-語言資料,印刷品 : 單行本
    並列題名: Study on Changes of Weights of Buying House Decision Factors -The Case of "Dream Mall" in Kaohsiung City before and after the Establishment
    作者: 凌明,
    其他團體作者: 國立高雄大學
    出版地: [高雄市]
    出版者: 撰者;
    出版年: 2014[民103]
    面頁冊數: 117面圖,表 : 30公分;
    標題: 購屋決策因素權重
    標題: Weights of Buying House Decision Factors
    電子資源: http://handle.ncl.edu.tw/11296/ndltd/50788545402405784675
    附註: 參考書目:面87-93
    附註: 103年12月16日公開
    摘要註: 「夢時代購物中心」成立於2007年5月,至今已六年餘,它所屬的商業中心還包含了「家樂福」、「好市多」、「宜家家居」等賣場。這個區域在以前是工業區,如今它是高雄最大的商業中心之一,高雄市最主要的百貨商業活動因此移動到這個區域,政府也同時於本區域興建交通建設和公共設施,讓這個區域的生活機能比以前更好。 這項研究是在調查「夢時代購物中心」成立前、後,在本區域區位條件改變後,購屋決策因素權重的改變的情形。 本研究著眼於「夢時代購物中心」周邊六個建設案案例,運用文獻分析法、層次分析法(AHP)和深度訪談、專家選擇..等,架構購屋決策模型,並歸納出主構面(初級因素)和其子因素(次級因素)。 本研究對曾經於2005至2013年承銷過這六個建設案的代銷公司主任級以上幹部實施問卷調查,並使用Expert Choice 11.5決策支援軟體分析和調查他們的數據資料,整合比較「夢時代購物中心」周邊六種不同的建築個案決策因素權重,並分「夢時代購物中心」成立前、後各三案兩類權重數據比較,嘗試解釋這些變化的可能原因。 "Dream Mall" was established in May 2007, has been more than six years. It belongs to the commercial center also includes a "Carrefour", "Costco", "IKEA" and other stores. This area is an industrial area in the past, and now it is one of the largest commercial center in Kaohsiung. Kaohsiung's main department store business activity and therefore moved to this area. The Government also build transportation construction and public facilities in the region, the life function of this region to make better than before. The study is investigating "Dream Mall" was established before and after, after changing geographic conditions of the region, the changes of weights of buying house decision factors. This study looks into six building cases surrounding "Dream Mall".Using literature analysis, analytic hierarchy process (AHP) and depth interviews with experts etc., create a decision making model of household buyers and sum up primary and sub-factors. Do questionnaire of senior supervisors of consignment company which has been consign these six building cases from 2005 to 2013. Analyze and survey data by Expert Choice 11.5 Decision Support software. Integration Comparison decision making factors of six different building cases weights which surrounding "Dream Mall". "Dream Mall" before the establishment after all three cases two types of data comparing the weights. And try to explain the possible reasons of those changes.
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