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Innovation and marketing in the phar...

Ding, Min.

Innovation and marketing in the pharmaceutical industryemerging practices, research, and policies /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Innovation and marketing in the pharmaceutical industryedited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch.
Reminder of title:	emerging practices, research, and policies /
other author:	Ding, Min.
Published:	New York, NY :Springer New York :2014.
Description:	vii, 768 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Pharmaceutical industry.
Online resource:	http://dx.doi.org/10.1007/978-1-4614-7801-0
ISBN:	9781461478010 (electronic bk.)

Innovation and marketing in the pharmaceutical industryemerging practices, research, and policies /
Innovation and marketing in the pharmaceutical industryemerging practices, research, and policies /[electronic resource] :edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch. - New York, NY :Springer New York :2014. - vii, 768 p. :ill., digital ;24 cm.

ISBN: 9781461478010 (electronic bk.)Subjects--Topical Terms:

188828
Pharmaceutical industry.

Dewey Class. No.: 338.476151

Innovation and marketing in the pharmaceutical industryemerging practices, research, and policies /
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650 0 $a Pharmaceutical policy. $3 323280
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650 0 $a Drug development $x Technological innovations. $3 288559
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650 2 4 $a Pharmaceutical Sciences/Technology. $3 338426
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