Mixed method research designan appli...
Mohapatra, Sanjay.

 

  • Mixed method research designan application in consumer-brand relationships (CBR) /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Mixed method research designby S. Sreejesh, Sanjay Mohapatra.
    Reminder of title: an application in consumer-brand relationships (CBR) /
    Author: Sreejesh, S.
    other author: Mohapatra, Sanjay.
    Published: Cham :Springer International Publishing :2014.
    Description: xiii, 174 p. :ill., digital ;24 cm.
    Contained By: Springer eBooks
    Subject: ManagementResearch.
    Online resource: http://dx.doi.org/10.1007/978-3-319-02687-9
    ISBN: 9783319026879 (electronic bk.)
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