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A concise guide to market researchth...

Mooi, Erik.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A concise guide to market researchby Marko Sarstedt, Erik Mooi.
其他題名:	the process, data, and methods using IBM SPSS statistics /
作者:	Sarstedt, Marko.
其他作者:	Mooi, Erik.
出版者:	Berlin, Heidelberg :Springer Berlin Heidelberg :2014.
面頁冊數:	xxii, 347 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Marketing research.
電子資源:	http://dx.doi.org/10.1007/978-3-642-53965-7
ISBN:	9783642539657 (electronic bk.)

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
Sarstedt, Marko.

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /[electronic resource] :by Marko Sarstedt, Erik Mooi. - 2nd ed. - Berlin, Heidelberg :Springer Berlin Heidelberg :2014. - xxii, 347 p. :ill., digital ;24 cm. - Springer texts in business and economics,2192-4333. - Springer texts in business and economics..

ISBN: 9783642539657 (electronic bk.)Subjects--Topical Terms:

200345
Marketing research.

Dewey Class. No.: 658.83

A concise guide to market researchthe process, data, and methods using IBM SPSS statistics /
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