國立高雄大學圖資館 |

Language: English

Back

Communicating India's soft power :Buddha to Bollywood /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Communicating India's soft power :Daya Kishan Thussu.
Reminder of title:	Buddha to Bollywood /
Author:	Thussu, Daya Kishan,
Description:	1 online resource.
Subject:	Communication and cultureIndia.
Subject:	IndiaIn literature.
Online resource:	https://link.springer.com/book/10.1057/9781137027894
ISBN:	1137027894 (electronic bk.)

Communicating India's soft power :Buddha to Bollywood /
Thussu, Daya Kishan,

Communicating India's soft power :Buddha to Bollywood /Daya Kishan Thussu. - 1 online resource.

Includes bibliographical references and index.

1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.

"In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "--

ISBN: 1137027894 (electronic bk.)

Source: 581982Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

686092
Communication and culture
--India.Subjects--Geographical Terms:

392991
India
--In literature.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: P94.65.I4 / T58 2013

Dewey Class. No.: 302.23/0954

Communicating India's soft power :Buddha to Bollywood /
LDR:02641cmm a2200397Ki 4500 001 438235
003 OCoLC
005 20140910115743.0
006 m o d
007 cr cnu---unuuu
008 150123s2013 nyu ob 001 0 eng d
020 $a 1137027894 (electronic bk.)
020 $a 9781137027894 (electronic bk.)
029 1 $a DEBSZ $b 405690126
029 1 $a DKDLA $b 820120-katalog:000657579
029 1 $a NLGGC $b 370482433
035 $a (OCoLC)862915904
035 $a ocn862915904
037 $a 581982 $b Palgrave Macmillan $n http://www.palgraveconnect.com
040 $a UKPGM $b eng $e rda $e pn $c UKPGM $d OCLCO $d IDEBK $d CDX $d DKDLA $d EBLCP $d N $d YDXCP $d DEBSZ
043 $a a-ii---
049 $a TEFA
050 4 $a P94.65.I4 $b T58 2013
072 7 $a PSY $x 031000 $2 bisacsh
082 0 4 $a 302.23/0954 $2 23
100 1 $a Thussu, Daya Kishan, $e author. $3 686091
245 1 0 $a Communicating India's soft power : $b Buddha to Bollywood / $c Daya Kishan Thussu.
264 1 $a New York, NY : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
504 $a Includes bibliographical references and index.
505 0 $a 1: De-Americanizing Soft Power -- 2: Historical Context of India's Soft Power -- 3: India Abroad: the Diasporic Dividend -- 4: Software for Soft Power -- 5: Culture as Soft Power : Bollywood and Beyond -- 6: Branding India : a Public-Private Partnership -- Conclusion.
520 $a "In recent years, India has emerged as a major economic and political power: on the basis of purchasing-power parity, it was the world's fourth largest economy in 2011. Yet the country's cultural influence outside India has not been adequately analyzed in academic discourses. As the world's largest democracy with a vibrant and pluralist media system, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area. The discussion of India's rising soft power is located within a historical context, thus problematizing the notion of Soft Power itself. The book will be aimed at university courses on global media/international relations/area studies - among others. "-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Communication and culture $z India. $3 686092
650 0 $a Communication, International. $3 178673
650 0 $a International relations and culture $z India. $3 686093
650 0 $a Mass media policy $z India. $3 686094
650 0 $a National characteristics, East Indian. $3 366338
650 7 $a Electronic books $3 309637
650 7 $a HISTORY / Asia / India & South Asia. $2 bisacsh $3 583271
650 7 $a HISTORY / Social History. $2 bisacsh $3 564550
650 7 $a POLITICAL SCIENCE / International Relations / General. $2 bisacsh $3 565465
650 7 $a PSYCHOLOGY / Social Psychology $2 bisacsh $3 564406
651 0 $a India $x In literature. $3 392991
655 0 $a Electronic books. $2 local. $3 214472
776 0 8 $i Print version: $a Thussu, Daya Kishan. $t Communicating India's soft power $z 9781137027887 $w (DLC) 2013016969 $w (OCoLC)848162750
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9781137027894