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Marketing in context :setting the scene /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing in context :Chris Hackley.
Reminder of title:	setting the scene /
Author:	Hackley, Christopher E.,
Description:	1 online resource.
Subject:	Consumer behavior.
Online resource:	https://link.springer.com/book/10.1057/9781137297112
ISBN:	1137297115 (electronic bk.)

Marketing in context :setting the scene /
Hackley, Christopher E.,

Marketing in context :setting the scene /Chris Hackley. - 1 online resource.

Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.

Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.

ISBN: 1137297115 (electronic bk.)

Source: 650785Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

185170
Consumer behavior.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Marketing in context :setting the scene /
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245 1 0 $a Marketing in context : $b setting the scene / $c Chris Hackley.
264 1 $a [Basingstoke] : $b Palgrave Macmillan, $c 2013.
300 $a 1 online resource.
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338 $a online resource $b cr $2 rdacarrier
505 0 $a Setting the Marketing Scene -- Marketing as Communication -- Marketing ideology and mass media -- Ideologies of space -- Marketing Ideology and Social Policy -- Consumer Agency and Brand Culture -- Managing Marketing : in Context.
520 $a Large-scale marketing is not about persuading people to make buying decisions; it is about framing choices to make their buying decisions redundant. The best marketing doesn't just focus on the individual psychology of the consumer in isolation, but operates at a cultural level, taking into account their wider background, environment and lifestyle. Analysing the customers' choices and behaviours in this context means that they aren't even aware their buying decisions are being influenced. In this rigorous and practical book Chris Hackley presents the latest research and provides need-to-know content for marketing professionals.
588 $a Description based on publisher supplied information.
650 0 $a Consumer behavior. $3 185170
650 0 $a Marketing $x Social aspects. $3 230848
650 7 $a BUSINESS & ECONOMICS / Industrial Management $2 bisacsh $3 584233
650 7 $a BUSINESS & ECONOMICS / Management Science $2 bisacsh $3 583840
650 7 $a BUSINESS & ECONOMICS / Management $2 bisacsh $3 583980
650 7 $a BUSINESS & ECONOMICS / Organizational Behavior $2 bisacsh $3 564282
650 7 $a Business and Management $2 eflch $3 644326
650 7 $a Business communication & presentation $2 bicssc $3 644325
650 7 $a Business strategy $2 bicssc $3 685843
650 7 $a Sales & marketing $2 bicssc $3 644324
655 4 $a Electronic books. $2 local. $3 214472
856 4 0 $3 Palgrave Connect $u https://link.springer.com/book/10.1057/9781137297112