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Asian perspectives on the development of public relations :other voices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Asian perspectives on the development of public relations :edited by Tom Watson.
其他題名:	other voices /
其他作者:	Watson, Tom,
面頁冊數:	1 online resource.
標題:	AdvertisingAsia.
標題:	Asia.
電子資源:	https://link.springer.com/book/10.1057/9781137398154
ISBN:	1137398159 (electronic bk.)

Asian perspectives on the development of public relations :other voices /
Asian perspectives on the development of public relations :other voices /edited by Tom Watson. - 1 online resource.

Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.

The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.

ISBN: 1137398159 (electronic bk.)

Source: 748414Palgrave Macmillanhttp://www.palgraveconnect.comSubjects--Topical Terms:

211025
Advertising
--Asia.Subjects--Geographical Terms:

180132
Asia.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD59.6.A78

Dewey Class. No.: 659.2095

Asian perspectives on the development of public relations :other voices /
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505 0 $a Introduction; Tom Watson -- 1. Australia and New Zealand; Mark Sheehan (Australia); Chris Galloway (New Zealand) -- 2. China; Chun-Ju Flora Hung-Baesecke and Yi-Ru Regina Chen -- 3. India; John V. Vil'Anilam -- 4. Indonesia; Gregoria Arum Yudarwati -- 5. Japan; Koichi Yamamura, Seiya Ikari and Takashi Kenmochi -- 6. Malaysia; Zeti Azreen Ahmad -- 7. Philippines; Marianne D. Sison and Zeny Sarabia-Panol -- 8. Singapore; May O. Lwin and Augustine Pang -- 9. Taiwan; Yi-Chen Wu and Ying-Ju Lai -- 10. Thailand; Napawan Tantivejakul -- 11. Vietnam; Loan T.H. Van.
520 $a The history of public relations has long been presented in a corporatist Anglo-American framework. "The National Perspectives on the Development of Public Relations: Other Voices" series is the first to offer an authentic world-wide view of the history of public relations freed from those influences. The series will feature six books, five of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean and (Book 5) Western Europe. The sixth book will have essays on new and revised historiographical and theoretical approaches. Written by leading national public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted in a more authentic style. "The National Perspectives on the Development of Public Relations: Other Voice" series makes a major contribution to the wider knowledge of PR's history and aids formation of new historiographical and theoretical approaches.
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