國立高雄大學圖資館 |

Language: English

Back

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Evaluation in advertising receptionStella Bullo.
Reminder of title:	a socio-cognitive and linguistic perspective /
Author:	Bullo, Stella.
Published:	Basingstoke :Palgrave Macmillan :2014.
Description:	216 p. :4 figures, 22.
Notes:	Electronic book text.
Notes:	Epublication based on: 9781137350428.
Subject:	AdvertisingLanguage.
Online resource:	Online journal 'available contents' page
ISBN:	1137350431 (electronic bk.) :

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /
Bullo, Stella.

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /[electronic resource] :Stella Bullo. - 1st ed. - Basingstoke :Palgrave Macmillan :2014. - 216 p. :4 figures, 22.

Electronic book text.

1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception.

Document

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices.

PDF.

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

ISBN: 1137350431 (electronic bk.) :£60.00Subjects--Topical Terms:

249958
Advertising
--Language.

LC Class. No.: P96.M36 / B85 2014

Dewey Class. No.: 302.23

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /
LDR:02945nmm a22003972a 4500 001 439426
003 UK-WkNB
005 20140919000000.0
007 cu||||||||||||
008 150123e201408uuxxka |s|||||||0|0 eng|d
020 $a 1137350431 (electronic bk.) : $c £60.00
020 $a 9781137350435 (electronic bk.) : $c £60.00
020 $a 9781137350442
035 $a 9781137350435
040 $a UK-WkNB $b eng $c UK-WkNB
050 4 $a P96.M36 $b B85 2014
072 $a CFB $2 bicssc
072 7 $a JFDV $2 bicssc
072 7 $a KJSA $2 bicssc
072 7 $a MED $2 ukslc
082 0 4 $a 302.23 $2 23
100 1 $a Bullo, Stella. $3 689774
245 1 0 $a Evaluation in advertising reception $h [electronic resource] : $b a socio-cognitive and linguistic perspective / $c Stella Bullo.
250 $a 1st ed.
260 $a Basingstoke : $b Palgrave Macmillan : $b [distributor] Not Avail, $c 2014.
300 $a 216 p. : $b 4 figures, 22.
365 $a 02 $b 60.00 $c GBP $d 00 $h S 50.00 20.0 60.00 10.00 $j GB $k xxk $m Palgrave Macmillan $2 onix-pt
365 $a 02 $b 95.00 $c USD $d 00 $e Local taxes may apply $h Z 95.00 0.0 95.00 0.00 $j US $k xxu $m Ingram Book Company $2 onix-pt
366 $b 20140827 $c IP 20140801 $j GB $k xxk $m Palgrave Macmillan $2 UK-WkNB
366 $b 20141028 $j US $k xxu $m Ingram $2 UK-WkNB
500 $a Electronic book text.
500 $a Epublication based on: 9781137350428.
505 0 $a 1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception.
516 $a Document
520 $a Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential. $b Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices.
538 $a PDF.
545 0 $a Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.
650 0 $a Advertising $x Language. $3 249958
650 0 $a Discourse analysis. $3 176950
650 7 $a Advertising & society. $2 bicssc $3 688970
650 7 $a Advertising. $3 191710
650 7 $a Media Studies. $2 ukslc $3 688971
650 7 $a Sociolinguistics. $3 177881
856 4 $u https://link.springer.com/book/10.1057/9781137350435 $x 05 $z Online journal 'available contents' page