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Evaluation in advertising receptiona...

Bullo, Stella.

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Evaluation in advertising receptionStella Bullo.
其他題名:	a socio-cognitive and linguistic perspective /
作者:	Bullo, Stella.
出版者:	Basingstoke :Palgrave Macmillan :2014.
面頁冊數:	216 p. :4 figures, 22.
附註:	Electronic book text.
附註:	Epublication based on: 9781137350428.
標題:	AdvertisingLanguage.
電子資源:	Online journal 'available contents' page
ISBN:	1137350431 (electronic bk.) :

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /
Bullo, Stella.

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /[electronic resource] :Stella Bullo. - 1st ed. - Basingstoke :Palgrave Macmillan :2014. - 216 p. :4 figures, 22.

Electronic book text.

1. Introduction: Researching Reception and Discourse 2. Reception, Language and Sense-making 3. Investigating Evaluation Advertising Reception 4. Appraisal and Social Cognition in Advertising Reception 5. Implications for a Theory of Evaluation in Advertising Reception.

Document

Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.Placed within the context of reception studies, this book examines the persuasive potential of advertisements that rely on re-contextualising shared cultural knowledge. The study focuses on three advertisements that cite well-known paintings and investigates the socio-cognitive resources triggered in the interpretive process. Bullo uncovers the way in which the attitudinal disposition and cognitive mechanisms involved are actualised in linguistic structures by proposing a new integrated framework for the study of sense-making discourse. The book concludes with a discussion of the important implications of such a typology, making it an significant addition to both socio-cognitive discourse analysis as well as to the research of advertising practices.

PDF.

Stella Bullo is Lecturer in Linguistics at Manchester Metropolitan University, UK. Her research interests include critical discourse analysis, Systemic Functional Linguistics and Appraisal theory, language and representation, and advertising and discourse.

ISBN: 1137350431 (electronic bk.) :£60.00Subjects--Topical Terms:

249958
Advertising
--Language.

LC Class. No.: P96.M36 / B85 2014

Dewey Class. No.: 302.23

Evaluation in advertising receptiona socio-cognitive and linguistic perspective /
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