Handbook of research on consumerism ...
Kaufmann, Hans Ruediger, (1958-)

 

  • Handbook of research on consumerism in business and marketing :concepts and practices /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Handbook of research on consumerism in business and marketing :Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors.
    Reminder of title: concepts and practices /
    other author: Kaufmann, Hans Ruediger,
    Published: Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014]
    Description: 1 online resource (638 pages) :ill.
    Subject: Consumption (Economics)
    Online resource: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-5880-6
    ISBN: 9781466658813 (ebook)
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  • 1 records • Pages 1 •
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