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Transcultural marketing for incremen...

Christiansen, Bryan, (1960-)

Transcultural marketing for incremental and radical innovation /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Transcultural marketing for incremental and radical innovation /Bryan Christiansen, Salih Yildiz and Emel Yildiz, editors.
其他作者:	Christiansen, Bryan,
出版者:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014]
面頁冊數:	1 online resource (557 pages) :ill.
標題:	Marketing
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4749-7
ISBN:	9781466647503 (ebook)

Transcultural marketing for incremental and radical innovation /
Transcultural marketing for incremental and radical innovation /Bryan Christiansen, Salih Yildiz and Emel Yildiz, editors. - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) :IGI Global,[2014] - 1 online resource (557 pages) :ill.

Includes bibliographical references.

Discovering the nexus between market orientation and open innovation: a grounded theory approach / Gul Denktas-Sakar, Cimen Karatas-Cetin, Omur Yasar Saatcioglu -- Unveiling culturally diverse markets: a typology of youth in Flanders, Belgium / Joyce Koeman -- Conspicuous consumption behavior: cultural dimensions, implications, and future research / Wan Nurisma Ayu Wan Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib -- Ethnic consumers of the arts: extending the MAO model / Huong Le, David H B Bednall, Yuka Fujimoto -- Self-driving cars: radical innovation in the transportation industry / Mohammad Poorsartep -- International diversity management approaches for marketing to create innovation / Geetha Garib -- Job hunting experiences of bicultural students in Japan / Brigitte Pickl-Kolaczia -- Expanding technology-based transcultural diffusion: lessons from Brazil and the Philippines / Margee Hume, Paul Johnston, Mark Argar, Craig Hume -- The term "global" in cross-cultural studies: a concordance analysis / Bice Della Piana, Mario Monteleone -- The strategic use of social media in the fashion industry / Hanna Kontu, Alessandra Vecchi -- How marketing capabilities create competitive advantage in Turkey / Rifat Kamasak -- Ethos, pathos, and logos of doing business abroad: Geert Hofstede's five dimensions of national culture on transcultural marketing / Ben Tran -- Incremental and radical service innovation in living labs / Seppo Leminen, Mika Westerlund -- Modernization without westernization: the Kingdom of Saudi Arabia / Nailah Ayub, Norizan M Kassim, Mohamed Zain -- Strategic transcultural marketing management and global competitiveness / Angelo A. Camillo, Svetlana Holt, Joan Marques -- Innovation in the 21st century organization / Neeta Baporikar -- E-marketing and online consumer behavior / Neha Jain, Vandana Ahuja, Y. Medury -- Crowdsourcing for transcultural marketing and innovation / Rauno Rusko -- The Starbucks culture: responsible, radical innovation in an irresponsible, incremental world / Joan Marques, Angelo A. Camillo, Svetlana Holt -- Importance of perpetual government-university-industry (GUI) collaboration today / Bryan Christiansen -- Consumer purchasing behaviour towards organic products in Thailand / Yaowarat Sriwaranun, Christopher Gan, Minsoo Lee, David A. Cohen -- Factors affecting electronic service brand equity / Salih Yildiz, Huseyin Sabri Kurtuldu.

Restricted to subscribers or individual electronic text purchasers.

"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--Provided by publisher.

Mode of access: World Wide Web.

ISBN: 9781466647503 (ebook)

LCCN: 2013035157Subjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5415 / .T6963 2014e

Dewey Class. No.: 658.80089

Transcultural marketing for incremental and radical innovation /
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245 0 0 $a Transcultural marketing for incremental and radical innovation / $c Bryan Christiansen, Salih Yildiz and Emel Yildiz, editors.
260 $a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pa., 17033, USA) : $b IGI Global, $c [2014]
300 $a 1 online resource (557 pages) : $b ill.
504 $a Includes bibliographical references.
505 0 $a Discovering the nexus between market orientation and open innovation: a grounded theory approach / Gul Denktas-Sakar, Cimen Karatas-Cetin, Omur Yasar Saatcioglu -- Unveiling culturally diverse markets: a typology of youth in Flanders, Belgium / Joyce Koeman -- Conspicuous consumption behavior: cultural dimensions, implications, and future research / Wan Nurisma Ayu Wan Ismail, Norhayati Zakaria, Asmat-Nizam Abdul-Talib -- Ethnic consumers of the arts: extending the MAO model / Huong Le, David H B Bednall, Yuka Fujimoto -- Self-driving cars: radical innovation in the transportation industry / Mohammad Poorsartep -- International diversity management approaches for marketing to create innovation / Geetha Garib -- Job hunting experiences of bicultural students in Japan / Brigitte Pickl-Kolaczia -- Expanding technology-based transcultural diffusion: lessons from Brazil and the Philippines / Margee Hume, Paul Johnston, Mark Argar, Craig Hume -- The term "global" in cross-cultural studies: a concordance analysis / Bice Della Piana, Mario Monteleone -- The strategic use of social media in the fashion industry / Hanna Kontu, Alessandra Vecchi -- How marketing capabilities create competitive advantage in Turkey / Rifat Kamasak -- Ethos, pathos, and logos of doing business abroad: Geert Hofstede's five dimensions of national culture on transcultural marketing / Ben Tran -- Incremental and radical service innovation in living labs / Seppo Leminen, Mika Westerlund -- Modernization without westernization: the Kingdom of Saudi Arabia / Nailah Ayub, Norizan M Kassim, Mohamed Zain -- Strategic transcultural marketing management and global competitiveness / Angelo A. Camillo, Svetlana Holt, Joan Marques -- Innovation in the 21st century organization / Neeta Baporikar -- E-marketing and online consumer behavior / Neha Jain, Vandana Ahuja, Y. Medury -- Crowdsourcing for transcultural marketing and innovation / Rauno Rusko -- The Starbucks culture: responsible, radical innovation in an irresponsible, incremental world / Joan Marques, Angelo A. Camillo, Svetlana Holt -- Importance of perpetual government-university-industry (GUI) collaboration today / Bryan Christiansen -- Consumer purchasing behaviour towards organic products in Thailand / Yaowarat Sriwaranun, Christopher Gan, Minsoo Lee, David A. Cohen -- Factors affecting electronic service brand equity / Salih Yildiz, Huseyin Sabri Kurtuldu.
506 $a Restricted to subscribers or individual electronic text purchasers.
520 3 $a "This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--Provided by publisher.
530 $a Also available in print.
538 $a Mode of access: World Wide Web.
650 0 $a Marketing $3 236505
650 0 $a New products $v Congresses. $3 381025
650 0 $a Consumers $v Cross-cultural studies. $3 687125
700 1 $a Christiansen, Bryan, $d 1960- $3 582044
700 1 $a Yildiz, Salih, $d 1982- $e editor. $3 695625
700 1 $a Yildiz, Emel, $d 1984- $e editor. $3 695626
856 4 1 $3 Chapter PDFs via platform: $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-4666-4749-7