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Boomer marketingselling to a recessi...
~
Chaston, Ian.
Boomer marketingselling to a recession resistant market /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Boomer marketingIan Chaston.
Reminder of title:
selling to a recession resistant market /
Author:
Chaston, Ian.
Published:
London : New York :Routledge,2009.
Description:
1 online resource (xii, 265 p.) :ill.
Subject:
Market segmentationUnited States.
Online resource:
Click here to view
ISBN:
9780203876398 (ebook)
Boomer marketingselling to a recession resistant market /
Chaston, Ian.
Boomer marketing
selling to a recession resistant market /[electronic resource] :Ian Chaston. - London : New York :Routledge,2009. - 1 online resource (xii, 265 p.) :ill.
Includes bibliographical references and index.
Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
Mode of access: World Wide Web.
ISBN: 9780203876398 (ebook)Subjects--Topical Terms:
352438
Market segmentation
--United States.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.127 / .C53 2009
Dewey Class. No.: 658.804 / C491
Boomer marketingselling to a recession resistant market /
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[electronic resource] :
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selling to a recession resistant market /
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Ian Chaston.
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Routledge,
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2009.
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ill.
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Includes bibliographical references and index.
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Financially attractive markets -- Opportunity research -- Market assessment -- Internal capability -- Customer identification -- Strategy -- Innovation -- Promotion -- Pricing and distribution -- Health and beauty -- B2B marketing -- 21st Century 'Es'.
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Click here to view
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電子館藏
1圖書
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EB HF5415.127 C53 2009
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1 records • Pages 1 •
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http://www.tandfebooks.com/isbn/9780203876398
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