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Greener productsthe making and marke...

Iannuzzi, Al.

Greener productsthe making and marketing of sustainable brands /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Greener productsAl Iannuzzi.
Reminder of title:	the making and marketing of sustainable brands /
Author:	Iannuzzi, Al.
Published:	Boca Raton :CRC Press,c2012.
Description:	1 online resource (xvii, 191 p.) :ill.
Notes:	"A CRC title."
Subject:	Green marketing.
Online resource:	http://www.crcnetbase.com/doi/book/10.1201/b11276
ISBN:	9781439854990 (electronic bk.)

Greener productsthe making and marketing of sustainable brands /
Iannuzzi, Al.

Greener productsthe making and marketing of sustainable brands /[electronic resource] :Al Iannuzzi. - Boca Raton :CRC Press,c2012. - 1 online resource (xvii, 191 p.) :ill.

"A CRC title."

Includes bibliographical references and index.

Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.

ISBN: 9781439854990 (electronic bk.)Subjects--Topical Terms:

207699
Green marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5413 / .I16 2012eb

Dewey Class. No.: 658.8/02

Greener productsthe making and marketing of sustainable brands /
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020 $a 1439854998 (electronic bk.)
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020 $z 1439854319 (hbk.)
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100 1 $a Iannuzzi, Al. $3 697200
245 1 0 $a Greener products $h [electronic resource] : $b the making and marketing of sustainable brands / $c Al Iannuzzi.
260 $a Boca Raton : $b CRC Press, $c c2012.
300 $a 1 online resource (xvii, 191 p.) : $b ill.
500 $a "A CRC title."
504 $a Includes bibliographical references and index.
505 0 $a Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
520 $a As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.
588 0 $a Print version record.
650 0 $a Green marketing. $3 207699
650 0 $a Green products. $3 214395
655 4 $a Electronic books. $2 local. $3 214472
856 4 0 $u http://www.crcnetbase.com/doi/book/10.1201/b11276