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Anime's media mixfranchising toys an...

Steinberg, Marc, (1977-)

Anime's media mixfranchising toys and characters in Japan /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Anime's media mixMarc Steinberg.
Reminder of title:	franchising toys and characters in Japan /
Author:	Steinberg, Marc,
Published:	Minneapolis :University of Minnesota Press,2012.
Description:	1 online resource (xvii, 314 p.) :ill.
Subject:	Character merchandisingJapan.
Online resource:	http://www.jstor.org/stable/10.5749/j.ctttscmj
ISBN:	9780816680238 (e-book)

Anime's media mixfranchising toys and characters in Japan /
Steinberg, Marc,1977-

Anime's media mixfranchising toys and characters in Japan /[electronic resource] :Marc Steinberg. - Minneapolis :University of Minnesota Press,2012. - 1 online resource (xvii, 314 p.) :ill.

Includes bibliographical references and index.

Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.

In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.

ISBN: 9780816680238 (e-book)Subjects--Topical Terms:

697356
Character merchandising
--Japan.

LC Class. No.: HF5415.17 / .S74 2012

Dewey Class. No.: 381/.45791453

Anime's media mixfranchising toys and characters in Japan /
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100 1 $a Steinberg, Marc, $d 1977- $3 697355
245 1 0 $a Anime's media mix $h [electronic resource] : $b franchising toys and characters in Japan / $c Marc Steinberg.
260 $a Minneapolis : $b University of Minnesota Press, $c 2012.
300 $a 1 online resource (xvii, 314 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction: rethinking convergence in Japan -- Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime -- Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign -- Material communication and the mass media toy -- Media mixes and character consumption: Kadokawa books. Media mixes, media transformations -- Character, world, consumption.
520 $a In Anime's Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Engaging with film, animation, and media studies, as well as analyses of consumer culture and theories of capitalism, Steinberg offers the first sustained study of the Japanese mode of convergence that informs global media practices to this day.
650 0 $a Character merchandising $z Japan. $3 697356
650 0 $a Character toys $z Japan. $3 697357
650 0 $a Cartoon characters $z Japan. $3 697358
650 0 $a Comic strip characters $z Japan. $3 697359
650 0 $a Animated television programs $z Japan $x History and criticism. $3 369777
650 0 $a Animated films $z Japan $x History and criticism. $3 369776
650 0 $a Comic books, strips, etc. $z Japan $x History and criticism. $3 629693
856 4 0 $u http://www.jstor.org/stable/10.5749/j.ctttscmj