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Social networks and their economicsi...

Birke, Daniel.

Social networks and their economicsinfluencing consumer choice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social networks and their economicsDaniel Birke.
其他題名:	influencing consumer choice /
作者:	Birke, Daniel.
出版者:	Chichester, West Sussex :Wiley,2013.
面頁冊數:	1 online resource (xviii, 204 p.)
附註:	Edition statement from running title area.
標題:	Social networksEconomic aspects.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118699638
ISBN:	9781118699669 (electronic bk.)

Social networks and their economicsinfluencing consumer choice /
Birke, Daniel.

Social networks and their economicsinfluencing consumer choice /[electronic resource] :Daniel Birke. - 1st ed. - Chichester, West Sussex :Wiley,2013. - 1 online resource (xviii, 204 p.)

Edition statement from running title area.

Includes bibliographical references and index.

Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.

Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelli

ISBN: 9781118699669 (electronic bk.)

LCCN: 2013018580Subjects--Topical Terms:

669440
Social networks
--Economic aspects.

LC Class. No.: HM741

Dewey Class. No.: 658.8/34

Social networks and their economicsinfluencing consumer choice /
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245 1 0 $a Social networks and their economics $h [electronic resource] : $b influencing consumer choice / $c Daniel Birke.
250 $a 1st ed.
260 $a Chichester, West Sussex : $b Wiley, $c 2013.
300 $a 1 online resource (xviii, 204 p.)
500 $a Edition statement from running title area.
504 $a Includes bibliographical references and index.
505 0 $a Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire.
520 $a Reveals how consumer choice can be better understood and influenced using social networks analysis (SNA) Intuitively, we all appreciate that we can be influenced by our friends and peers in what we do, how we behave, and what products we consume. Until recently, it has been difficult to measure this interdependence, mainly because data on social networks was difficult to collect and not readily available. More and more companies such as mobile phone carriers or social networking sites such as Facebook are collecting such data electronically. Daniel Birke illustrates in compelli
588 $a Description based on online resource; title from PDF title page (Wiley, viewed September 12, 2013).
650 0 $a Social networks $x Economic aspects. $3 669440
650 0 $a Consumer behavior. $3 185170
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118699638