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多角化策略對集團企業之探討－以王品集團為例 = A Contemplat...

國立高雄大學亞太工商管理學系碩士班

多角化策略對集團企業之探討－以王品集團為例 = A Contemplation of Diversification Strategy on Business Group- The Case of Wowprime Group

Record Type:	Language materials, printed : monographic
Paralel Title:	A Contemplation of Diversification Strategy on Business Group- The Case of Wowprime Group
Author:	蔡惠雯,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2015[民104]
Description:	106面圖，表 : 30公分;
Subject:	集團企業
Subject:	Transformation into a group
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/96058601925824489173
Notes:	參考書目：面89-95
Notes:	104年3月25日公開
Summary:	飲食在我們日常生活中佔有極重要的地位。對於現代講究飲食的消費者來說，除了在餐飲上需具備秀色可餐外，同時也會注意到用餐品質與服務，業者以貼心的服務及高品質的餐點才能留住顧客。業者致力提昇餐飲服務與品質，使餐飲業彼此的競爭會更大，因此產品差異化，企業多角化成為經營的重要因素。本研究主旨在探討多角化策略對集團企業之研究，以台灣本土知名連鎖餐飲業者王品集團做為研究對象，探討分析王品公司集團化、多角化策略經營之運作與發展。本研究採質化個案研究法為主，並輔以文獻分析法、他人個案的分析，以及SWOT 分析進行探討，結果發現，王品集團成功因素如下：（1）整合性的行銷策略。（2）明確的企業目標。（3）焦點深耕，擴大事業領域。前瞻遠景，秉持企業核心價值，掌握企業核心能力，形成競爭優勢，把握時機，拓展佈局，開創未來。選對目標，用對策略，用心經營，才能生存，才能永續發展。 Diet plays an important role in our daily life. For the consumers who want more elegant meals, not only require a pleasant environment, but also need the eating quality and service. Food industry has to provide higher quality of service to retain their customers. For increasing the competitiveness, product differentiation among the food industry has become a magnificent element in business diversification.This research studies the effect of conglomerate diversification strategy. We took Wowprime group as the object of study and analyzed their diversified business operations, strategy, and development. This study used qualitative case as the main study method, document analysis and SWOT analysis as the supplements. We found that Wang group’s factors of success are as follows: (1) integrated marketing strategy. (2) clear business goals.(3) focus and expand business field.By holding his core values and competencies, the wang group forms their owncompetitive advantage. They also grasp the opportunities to expand the business territory for future business demands. Only companies have good intents and strategies can survive in the future food market.

多角化策略對集團企業之探討－以王品集團為例 = A Contemplation of Diversification Strategy on Business Group- The Case of Wowprime Group
蔡, 惠雯

多角化策略對集團企業之探討－以王品集團為例 = A Contemplation of Diversification Strategy on Business Group- The Case of Wowprime Group / 蔡惠雯撰 - [高雄市] : 撰者, 2015[民104]. - 106面 ; 圖，表 ; 30公分.
參考書目：面89-95104年3月25日公開.
集團企業Transformation into a group

多角化策略對集團企業之探討－以王品集團為例 = A Contemplation of Diversification Strategy on Business Group- The Case of Wowprime Group
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