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化妝品分銷商公司之商業模式探討─以越南K公司為例 = Exploring...

國立高雄大學國際高階經營管理碩士在職專班(IEMBA)

化妝品分銷商公司之商業模式探討─以越南K公司為例 = Exploring the Business Model of Cosmetics Distributor– A Case of K Cosmetics Company in Vietnam

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	Exploring the Business Model of Cosmetics Distributor– A Case of K Cosmetics Company in Vietnam
作者:	魏明哲,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2015[民104]
面頁冊數:	[8], 84面圖，表 : 30公分;
標題:	商業模式
標題:	Business model
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/69207111818976610694
附註:	參考書目：面79-84
附註:	104年3月25日公開
摘要註:	企業的商業模式總是被全球總體經濟環境變化所影響，並影響挑戰企業的經營及獲利能力。越南化妝品通路商業者在當前這種變化莫測的經營環境裡，選擇或發展適合自己的獨特商業模式已經成為永續經營及興衰存亡的重要關鍵。在日益變遷的環境下，企業的商業模式必須時時保持與時代接軌，才得以永續經營。本研究期望透過Osterwalder and Pigneur (2010)所主張的Business Model Canvas九大要素作為探討範疇，包括：客戶區隔、價值主張、通路、顧客關係、收入來源、關鍵資源、關鍵活動、關鍵伙伴以及成本結構，對個案公司進行現狀分析，並根據分析結果提出個案公司未來適合且可行性較高的創新商業模式與營運策略建議，以便提升其競爭優勢。經由本研究分析探討後發現，個案公司持續原有商業模式經營，還是可繼續在業界生存，但隨著目前化妝品產業環境日益變化，為了增加個案公司總體的收入來源，本研究認為個案公司在原有的商業模式下，以不增加太多的成本投入為原則，加入二種未來可行性較高的商業模式供個案公司參考。期望本研究結果能對個案公司與整體化妝品通路商業者能有所助益，以期在面對即將而來的產業遽變時，能有系統的訂定有效的經營策略。 Business model of enterprise is always affected by the overall environment evolution and then affect the profitability of firm. In current business environment of cosmetics distributor, selecting or developing their own business model has become the critical success factors. In an increasingly changing environment, the business model of firm must keep with the times to be sustainable. This study employs nine elements of business model canvas that proposaed by Osterwalder and Pigneur (2010), that including customer segmentation, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners and the cost structure, to analysis current business model of the case company. According to the results, this study would make the proposal to enhance its competitive advantage by proposing appropriate and feasible innovative business models and operational strategies.The results found that the case company could survive in the cosmetics distributor industry by operating the existing business model. However, with the current changing environment of cosmetics distributor industry, in order to increase the company's overall revenue stream, this study suggest that case company should not add huge cost inputs. This study also proposes two feasible business models for case company reference. The results of this study hope to be able to be helpful for overall cosmetics distributors in Vietnam to set an effective business operating strategy in systematic way when they face their industry rapid change.

化妝品分銷商公司之商業模式探討─以越南K公司為例 = Exploring the Business Model of Cosmetics Distributor– A Case of K Cosmetics Company in Vietnam
魏, 明哲

化妝品分銷商公司之商業模式探討─以越南K公司為例 = Exploring the Business Model of Cosmetics Distributor– A Case of K Cosmetics Company in Vietnam / 魏明哲撰 - [高雄市] : 撰者, 2015[民104]. - [8], 84面 ; 圖，表 ; 30公分.
參考書目：面79-84104年3月25日公開.
商業模式Business model

化妝品分銷商公司之商業模式探討─以越南K公司為例 = Exploring the Business Model of Cosmetics Distributor– A Case of K Cosmetics Company in Vietnam
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