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Value proposition design :how to cre...

Osterwalder, Alexander.

Value proposition design :how to create products and services customers want. get started with ... /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Value proposition design :written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos.
Reminder of title:	how to create products and services customers want. get started with ... /
other author:	Osterwalder, Alexander.
Published:	Hoboken :John Wiley & Sons,c2014.
Description:	xxv, 290 p. :col. ill. ;19 x 25 cm.
Notes:	Includes index.
Subject:	Business planning.
ISBN:	1118968050 (pbk.) :

Value proposition design :how to create products and services customers want. get started with ... /
Value proposition design :how to create products and services customers want. get started with ... /written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos. - Hoboken :John Wiley & Sons,c2014. - xxv, 290 p. :col. ill. ;19 x 25 cm. - Strategyzer series. - Strategyzer series..

Includes index.

Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

ISBN: 1118968050 (pbk.) :NT$919

LCCN: 2015303108

Nat. Bib. No.: GBB4B9351bnb

Nat. Bib. Agency Control No.: 016912746UkSubjects--Topical Terms:

199822
Business planning.

LC Class. No.: HF5415.5 / .O83 2014

Dewey Class. No.: 658.4012

Value proposition design :how to create products and services customers want. get started with ... /
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082 0 4 $a 658.4012 $2 23
245 0 0 $a Value proposition design : $b how to create products and services customers want. get started with ... / $c written by Alex Osterwalder ... [et al.] ; designed by Trish Papadakos.
260 $a Hoboken : $b John Wiley & Sons, $c c2014.
300 $a xxv, 290 p. : $b col. ill. ; $c 19 x 25 cm.
490 1 $a Strategyzer series
500 $a Includes index.
505 0 $a Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
520 $a The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
650 0 $a Business planning. $3 199822
650 0 $a Customer relations. $3 202164
650 0 $a Customer services $x Management. $3 221325
650 0 $a Production management $x Quality control. $3 185770
650 0 $a Quality control. $3 182178
650 0 $a Strategic planning. $3 191522
700 1 $a Osterwalder, Alexander. $3 706763
700 1 $a Papadakos, Trish. $3 706764
830 0 $a Strategyzer series. $3 706765