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Decoding the new consumer mind :how ...

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Underhill, Paco.

Decoding the new consumer mind :how and why we shop and buy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Decoding the new consumer mind :Kit Yarrow ; foreword by Paco Underhill.
Reminder of title:	how and why we shop and buy /
Author:	Yarrow, Kit,
other author:	Underhill, Paco.
Published:	San Francisco, CA :Jossey-Bass, A wiley Brand,c2014.
Description:	x, 214 p. ;24 cm.
Subject:	Consumer behavior.
ISBN:	9781118647684 (hbk.) :

Decoding the new consumer mind :how and why we shop and buy /
Yarrow, Kit,1958-

Decoding the new consumer mind :how and why we shop and buy /Kit Yarrow ; foreword by Paco Underhill. - 1st ed. - San Francisco, CA :Jossey-Bass, A wiley Brand,c2014. - x, 214 p. ;24 cm.

Includes bibliographical references (p. 179-197) and index.

ISBN: 9781118647684 (hbk.) :NT$709

LCCN: 2014001637Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .Y37 2014

Dewey Class. No.: 339.4/7019

Decoding the new consumer mind :how and why we shop and buy /
LDR:00706cam 2200217 a 4500 001 455162
005 20150121104855.0
008 150804s2014 cau b 001 0 eng
010 $a 2014001637
020 $a 9781118647684 (hbk.) : $c NT$709
020 $z 9781118859315 (ebk.)
020 $z 9781118859582 (ebk.)
035 $a 18024616
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.32 $b .Y37 2014
082 0 0 $a 339.4/7019 $2 23
100 1 $a Yarrow, Kit, $d 1958- $3 706768
245 1 0 $a Decoding the new consumer mind : $b how and why we shop and buy / $c Kit Yarrow ; foreword by Paco Underhill.
250 $a 1st ed.
260 $a San Francisco, CA : $b Jossey-Bass, A wiley Brand, $c c2014.
300 $a x, 214 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 179-197) and index.
650 0 $a Consumer behavior. $3 185170
650 0 $a Consumers $x Psychology. $3 251237
650 0 $a Consumption (Economics) $x Psychological aspects. $3 295265
700 1 $a Underhill, Paco. $3 706769

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HF5415.32 Y29 2014

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1 records • Pages 1 •
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