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Decoding the new consumer mind :how ...

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Underhill, Paco.

Decoding the new consumer mind :how and why we shop and buy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Decoding the new consumer mind :Kit Yarrow ; foreword by Paco Underhill.
其他題名:	how and why we shop and buy /
作者:	Yarrow, Kit,
其他作者:	Underhill, Paco.
出版者:	San Francisco, CA :Jossey-Bass, A wiley Brand,c2014.
面頁冊數:	x, 214 p. ;24 cm.
標題:	Consumer behavior.
ISBN:	9781118647684 (hbk.) :

Decoding the new consumer mind :how and why we shop and buy /
Yarrow, Kit,1958-

Decoding the new consumer mind :how and why we shop and buy /Kit Yarrow ; foreword by Paco Underhill. - 1st ed. - San Francisco, CA :Jossey-Bass, A wiley Brand,c2014. - x, 214 p. ;24 cm.

Includes bibliographical references (p. 179-197) and index.

ISBN: 9781118647684 (hbk.) :NT$709

LCCN: 2014001637Subjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32 / .Y37 2014

Dewey Class. No.: 339.4/7019

Decoding the new consumer mind :how and why we shop and buy /
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245 1 0 $a Decoding the new consumer mind : $b how and why we shop and buy / $c Kit Yarrow ; foreword by Paco Underhill.
250 $a 1st ed.
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650 0 $a Consumers $x Psychology. $3 251237
650 0 $a Consumption (Economics) $x Psychological aspects. $3 295265
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