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學生族群使用智慧型手機的生活型態之研究- Q方法和人物誌的比較 = Sm...

國立高雄大學亞太工商管理學系碩士班

學生族群使用智慧型手機的生活型態之研究- Q方法和人物誌的比較 = Smartphone Using Lifestyle in Student Groups - the Comparative Study of Q Method and Persona

Record Type:	Language materials, printed : monographic
Paralel Title:	Smartphone Using Lifestyle in Student Groups - the Comparative Study of Q Method and Persona
Author:	蕭宇翔,
Secondary Intellectual Responsibility:	國立高雄大學
Place of Publication:	[高雄市]
Published:	撰者;
Year of Publication:	2015[民104]
Description:	128面圖，表 : 30公分;
Subject:	智慧型手機
Subject:	Smartphone
Online resource:	http://handle.ncl.edu.tw/11296/ndltd/84642001953287294714
Notes:	104年10月31日公開
Summary:	隨著資訊科技發達,在智慧化與行動化訴求下,各種電子終端產品中以智慧型手機市場的成長動能最為強勁。2014年全台灣每十個人就有將近七個人使用智慧型手機,每10人就有8人天天上網,然而隨著行動裝置的帶動之下,使用者也更加依賴網路,當日常生活與智慧型手機間的連結越緊密時,智慧型手機的市場就越大。本研究目的主要想探討智慧型手機使用者生活型態的類型,以學生族群為對象。以Q方法和人物誌,歸納出學生族群不同的生活型態包含人物誌的拍照分享型、娛樂休閒型和閱讀應用型以及Q方法的遊戲娛樂型、拍照通訊型和網路應用型。比較兩者研究方法結果差異,可提供學術界、實務界、企業或是智慧型手機業者在開發、創造與創新之參考。 With the advances in information technology, under the wisdom and mobility the various electronic end products in the most robust growth in the smart phone market. In Taiwan, there are nearly seven out in every ten people use smart phones and eight out of every ten people surfing the Internet every day in 2014; However, under the trend of mobile devices users are more dependent on networks, when link more closely between daily life and smartphone, the smartphone market will be greater. This research mainly to discuss the type of smart phone users, with student groups as its subject. By Q methodology and Persona, to summarize the student groups of different lifestyles including gourmet sharing, recreation and reading & application by persona and Leisure and Recreation, Community Communication and network application by Q methodology. Compare research results. Provide academics, practitioners, business, or smart phone reference for industry development, creativity and innovation.

學生族群使用智慧型手機的生活型態之研究- Q方法和人物誌的比較 = Smartphone Using Lifestyle in Student Groups - the Comparative Study of Q Method and Persona
蕭, 宇翔

學生族群使用智慧型手機的生活型態之研究- Q方法和人物誌的比較 = Smartphone Using Lifestyle in Student Groups - the Comparative Study of Q Method and Persona / 蕭宇翔撰 - [高雄市] : 撰者, 2015[民104]. - 128面 ; 圖，表 ; 30公分.
104年10月31日公開.
參考書目：面101-106.
智慧型手機Smartphone

學生族群使用智慧型手機的生活型態之研究- Q方法和人物誌的比較 = Smartphone Using Lifestyle in Student Groups - the Comparative Study of Q Method and Persona
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