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內在價值、外在價值及功能價值在滿意度及再購意願所扮演之角色-資訊可見度之...

國立高雄大學國際企業管理碩士學位學程

內在價值、外在價值及功能價值在滿意度及再購意願所扮演之角色-資訊可見度之中介影響 = The Role of Internal Value, External Value, and Functional Value in Purchasing Satisfaction towards Repurchase Intention: Mediating Effects of Information Visibility

紀錄類型:	書目-語言資料,印刷品 : 單行本
並列題名:	The Role of Internal Value, External Value, and Functional Value in Purchasing Satisfaction towards Repurchase Intention: Mediating Effects of Information Visibility
作者:	林雍憲,
其他團體作者:	國立高雄大學
出版地:	[高雄市]
出版者:	撰者;
出版年:	2015[民104]
面頁冊數:	66面圖，表 : 30公分;
標題:	網路消費
標題:	Mobile commerce
電子資源:	http://handle.ncl.edu.tw/11296/ndltd/19775923975671276396
附註:	104年10月31日公開
附註:	參考書目：面57-59
摘要註:	由於科技快速地發展,線上購物已成為消費者主要的消費方式之一。雖然過去的文獻已驗證消費價值論可以用來描述消費者再購意願,然而,影響線上運動產品的再購意願仍未做更深入的分析,尤其是資訊豐富性在購物滿意度所扮演的角色,至今仍著墨甚少。本研究論文以消費價值論(內在價值、外在價值以及功能價值)為理論基礎,提出並實證檢驗一個運動產品的再購意願的因果模式,同時也檢驗資訊可見度在消費價值因素與購物滿意度的中介關係。由354份有效的資料分析結果發現:(一) 內在價值、外在價值以及功能價值皆與購物滿意度有顯著關聯;不過,內在價值及功能價值顯示強烈顯著,而外在價值顯示較弱顯著。(2) 資訊可見能完全中介內在和功能價值而部分中介外在價值。(3) 在第二層的分析當中, 所有變數顯示強烈顯著而需求價值則顯示較弱顯著。(4) 資訊可見度在第二層完全中介了知識、狀況以及需求價值而部分中介了情緖、社群、價格、品質和使用價值。本研究論文同時也提出討論及相關管理意函。 With the rapid development of advanced internet technology, purchasing products via electronic commerce (EC) has increasingly become one of the popular channels for markets. While literature presents various examinations of antecedents of repurchasing behavior, it at the same time puts limited attention to the role of value consumption theory for the sports products. The value consumption theory used in the thesis contains internal value, external value and functional value with respect to their effects on purchasing satisfaction towards repurchasing intention. A salient examination is the mediation effect of information visibility on independent variable and purchasing satisfaction. Data analysis results from 354 valid online consumers present the findings that (1) in the first level, internal value, external value and functional value are all significantly associated with purchasing satisfaction; however, internal and functional value show strongly while external weakly. (2) Information visibility act as a mediator which can fully mediates external value and partially mediate internal and functional value. (3) In the second level, all variables are significantly associated with purchasing satisfaction strongly with the exception of need, which was weakly. (4) Information visibility act as a mediator which can fully mediate epistemic, conditional and need and partially mediate emotional, social, price, quality and usage. Discussion and implications are also addressed.

內在價值、外在價值及功能價值在滿意度及再購意願所扮演之角色-資訊可見度之中介影響 = The Role of Internal Value, External Value, and Functional Value in Purchasing Satisfaction towards Repurchase Intention: Mediating Effects of Information Visibility
林, 雍憲

內在價值、外在價值及功能價值在滿意度及再購意願所扮演之角色-資訊可見度之中介影響 = The Role of Internal Value, External Value, and Functional Value in Purchasing Satisfaction towards Repurchase Intention: Mediating Effects of Information Visibility / 林雍憲撰 - [高雄市] : 撰者, 2015[民104]. - 66面 ; 圖，表 ; 30公分.
104年10月31日公開參考書目：面57-59.
網路消費Mobile commerce

內在價值、外在價值及功能價值在滿意度及再購意願所扮演之角色-資訊可見度之中介影響 = The Role of Internal Value, External Value, and Functional Value in Purchasing Satisfaction towards Repurchase Intention: Mediating Effects of Information Visibility
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